Industries

Marketing and Advertising Solutions

Custom Software Solutions for high-performing Marketing and Advertising Firms

Consult Our Experts
  1. Home
  2. Industries
  3. Marketing and Advertising

Tech that powers performance. Strategy that drives growth.

At Closeloop, we specialize in building custom software for marketing and advertising firms that are scaling fast, juggling complex campaigns, or struggling with off-the-shelf tools that don’t fit. Whether you are running high-volume ad operations, managing dozens of clients, or looking to track ROI more efficiently, every platform we build supports the complete marketing lifecycle.

From digital campaign management to CRM integrations, real-time reporting, automated workflows, and AI-driven insights, we have helped some of the most ambitious creative teams enhance their workflow.

Focus on scaling your impact. Let your technology keep pace with you.

Sneak Peek into our Innovative Journey

150+

Product & Engineering Experts

Specialists with deep experience building martech, automation, and custom business tools for high-performing creative teams.

250+

Projects Delivered

From campaign ops platforms to AI-enhanced analytics, we have helped teams scale, streamline, and stand out.

10+

Years of Experience in Martech & AdTech Solutions

Extensive experience across media buying processes, attribution models, campaign ops, and real-time client reporting systems.

100%

Client Satisfaction Rate

Proven success delivering martech and adtech solutions that drive operational excellence, transparency, and lasting client trust.

Comprehensive Solutions for Marketing and Advertising Operations

Custom Software for Marketing Teams

We deliver custom-built software specific to the needs of modern marketing and advertising teams. From content management to real-time campaign tracking, our systems support your workflows and scale with your team’s growth.

Marketing Automation & Workflow Optimization

Our marketing automation solutions integrate seamlessly with your platforms. From ad operations to content approvals, we remove bottlenecks, shorten go-to-market times, and help teams focus on creativity and high-impact work.

Custom CRM Development & Integration

We design custom CRM software and implement platforms like HubSpot, Salesforce, or Zoho to unify client, campaign, and lead data. With our solutions, you’ll improve customer relationships, speed up workflows, and drive smarter, data-backed decisions.

Analytics Dashboards & Real-Time Reporting

Centralize marketing data from Meta, Google, and CRMs into real-time dashboards. Track ROI, enhance client transparency, and access actionable insights from a single platform, giving your team full visibility into campaign performance.

Third-Party Platform Integration

Connect your entire marketing stack, such as Slack, Meta Ads, Google Ads, and more, into a unified system. Eliminate data silos, enable real-time updates, and create an integrated workflow that helps your team collaborate and move faster.

Personalized Social Media & Influencer Campaign Platforms

We develop custom platforms for influencer management and social media engagement. Track performance, optimize strategies, and manage influencer relationships seamlessly through technology built for modern marketing teams.

Our Clients

Brands we have helped solve challenges, innovate processes, and elevate operations, all while fostering growth.

Case Studies

Discover How Our Solutions Have Made a Difference in Real-world Scenarios


Explore More Case Studies
ajna-case-studies
ajna-case-studies
ajna-case-studies
ajna-case-studies

Block and Tam

Turning Marketing Data into Actionable, Annotated Reports

Explore Case Study

We Are Social

A custom software built to manage creative teams better

Explore Case Study

AI Data Visualization for B&T

Transforming Marketing Data into Clear, Impactful Visual Stories

Explore Case Study

BeautyMatter

Migrating to AWS for Stability, Speed, and Scale

Explore Case Study

Power Your Agency with AI-Driven Marketing Automation

Let’s work together

Marketing Intelligence, Unified

Bring ad, campaign, and CRM data into one system. Use AI-powered dashboards to track ROI, pacing, and key performance shifts.

Conversational AI for Campaign Ops

Deploy smart chatbots that handle campaign queries, gather briefs, and update clients in real time, without manual back-and-forth.

Smarter Forecasting with Predictive Models

Use historical data and real-time inputs to forecast campaign outcomes, spot drop-offs, and optimize budget allocation.

AI-Powered Programmatic Advertising

Automate media buying decisions with AI models that adjust spend and targeting based on live performance data.

Your tech should move as fast as your campaigns. Connect with us to plan your next martech or adtech solution.

Contact Us Now
FAQs

Uncover Answers to Your Martech and Adtech Questions

Get answers to all your questions related to marketing and advertising solutions. If you still have queries, feel free to connect with us at sales@closeloop.com

Closeloop, headquartered in California, US, stands out by combining deep software engineering expertise with a clear understanding of how marketing and advertising teams operate. We develop solutions that reflect the realities of campaign planning, CRM management, reporting cycles, and client delivery.

Our focus is on creating systems that align with your internal workflows, scale with your team, and deliver measurable ROI. That means faster execution, smarter architecture, and technology that actively supports how you work.

We build CRM systems that reflect how your team actually operates, not the other way around. Whether you need to customize HubSpot, Salesforce, or Zoho, or create something from scratch, we focus on:

- Unifying campaign, client, and lead data across platforms
- Automating handoffs between sales and marketing
- Enabling role-based visibility and reporting
- Supporting multi-channel attribution tracking.

Data security is built into every phase of our development process. For marketing agencies handling sensitive client data, platform access, and campaign metrics, we implement security practices that align with global compliance standards like GDPR, HIPAA, and CCPA.

From encrypted data transmission and secure API integrations to role-based access controls and audit trails, every solution is designed with both operational security and regulatory peace of mind.

Our teams also conduct regular code audits and vulnerability assessments to ensure long-term protection as your platform scales.

We apply AI where it creates actual operational value. Common use cases include:

- Smart automation in ad delivery and client communication
- Predictive analytics for campaign performance and budget pacing
- Lead scoring based on behavioral and engagement signals
- Natural-language dashboards for real-time reporting

Everything is designed to help teams move faster, reduce manual work, and make smarter decisions at scale.

Yes, and we know what those teams need. We have worked with boutique agencies, startup studios, and in-house departments at growing brands. For each, we design software that fits their budget, internal bandwidth, and growth stage, without adding operational complexity. Whether you are running lean or scaling fast, our delivery model fits both.

Yes. We frequently work with platforms like HubSpot, Salesforce, Google Analytics 4 (GA4), Marketo, Meta Business Suite, and other CRM, marketing automation, and analytics tools. Our team ensures seamless integration across your stack, enhancing functionality without disrupting existing workflows.