Top Challenges of Salesforce Marketing Cloud Implementation

  • Saurabh Sharma
  • Sep 27, 2023
  • 11 Min Read
Challenges while Salesforce Marketing Cloud Implementation

Article posted by

Saurabh Sharma

VP of Engineering

VP of Engineering at Closeloop, a seasoned technology guru and a rational individual, who we call the captain of the Closeloop team. He writes about technology, software tools, trends, and everything in between. He is brilliant at the coding game and a go-to person for software strategy and development. He is proactive, analytical, and responsible. Besides accomplishing his duties, you can find him conversing with people, sharing ideas, and solving puzzles.

Let’s Connect

Once organizations understand the advantages of Salesforce sales cloud implementation, their next logical step may be implementing another Salesforce Cloud - often Salesforce Marketing Cloud (SFMC).

Salesforce Marketing Cloud (SFMC) is Salesforce's marketing tools platform for multi-channel marketing automation, advanced personalization, and applied artificial intelligence. SFMC allows your organization to use data collected in Sales Cloud and other enterprise systems to increase engagement with customers and prospects more effectively.

Marketing Cloud connects engagement and interaction data from customers' interactions to Sales Cloud, the Salesforce Customer Data Platform, or other systems for a more complete picture of customers. Marketing Cloud's robust, feature-rich platform requires expertise to implement correctly for maximum success - when done so, it can bring substantial advantages to both organizations and customers alike.

How can you ensure you take full advantage of all of Salesforce Marketing Cloud's benefits, from helping meet business goals to making it a worthwhile investment? Success lies in avoiding some of its common pitfalls - doing so can make an enormous difference in terms of experience and results. In this article, we discuss some of the major hurdles organizations must navigate when implementing Salesforce Marketing Cloud.

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud, previously known as ExactTarget, is an innovative marketing tool platform with numerous tools geared to creating the optimal customer journey at every touchpoint.

This dynamic Cloud is considered the most powerful marketing platform, bringing all marketing channels under one umbrella. By connecting all data sources and devices, marketers can enable data-driven marketing while decreasing human intervention for creating personalized content for every customer. Among its capabilities:

  • It establishes a complete view of customer data by connecting various data sources, channels, and devices.

  • Making interactions meaningful and synchronized through Einstein's data intelligence capabilities.

  • They are delivering real-time engagement tailored to each customer's preferences in the two-way dialogue between marketers and customers.

  • They are monitoring, improving, and assessing the impact of marketing efforts as well as customer loyalty efforts.

Top Challenges of Salesforce Marketing Cloud Implementation

Let's examine some of the top challenges companies encounter when implementing Salesforce Marketing Cloud:

Challenge 1: Outlining an Ideal Vision for Your Salesforce Marketing Cloud Strategy

To maximize Salesforce's potential and gain lasting value from investing in Marketing Cloud, make sure your approach has a clearly defined vision of your desired objectives before commencing with implementation. Failure to do this may lead to subpar results and leave unsatisfactory outcomes behind.

Why does that occur? Quite frequently, we observe organizations who need a clear goal in mind for what they hope to achieve from implementing the Salesforce platform. Instead, their goals need to be more specific, or there is no assessment of expected business outcomes.

Implementing any major company changes without an overarching vision in mind can be risky business. As Salesforce represents an investment, its implementation may only prove challenging with clear sales and customer relationship goals in mind.

Successful companies that use Salesforce effectively align their implementation with overall strategic objectives, setting out a Salesforce Marketing Cloud strategy as part of their transformation plan.

Challenge 2: Integrating Existing Systems

Businesses often rely on multiple systems - CRMs and email marketing tools among them - which must work seamlessly in order to launch successful marketing campaigns. Integrating Salesforce Marketing Cloud into existing systems involves:

  • Identifying these systems for integration.

  • Mapping data fields onto them.

  • Developing custom integrations as needed.

  • Testing the integration thoroughly.

An implementation partner can assist businesses in creating a clear integration plan, guaranteeing data quality, and providing guidance on best practices for managing data and workflows - ultimately helping companies to get maximum benefit from their investment.

Challenge 3: Data Quality

Marketing Cloud relies heavily on data, so it must remain accurate, up-to-date, and error-free. Data quality can result in precise targeting or lower conversion rates, which saves both time and money. Ensuring data quality involves conducting an audit, implementing governance practices, and using cleansing tools to remove duplicate or incorrect records from Marketing Cloud's system.

Businesses can leverage Salesforce Marketing Cloud to develop a data quality plan, identify issues in data quality, and implement best practices to maintain it over time with help from a partner. By having consistently excellent data quality, businesses can create targeted campaigns, implement effective personalization strategies, and accurately measure ROI.

Nothing beats the disappointment of realizing midway through your Salesforce implementation or integration that your data has gone haywire. Bad data could result from several causes, including:

  1. Improper Data Mapping

Data mapping is an integral process in transferring information from source systems to Salesforce accurately and consistently, without which companies could face serious repercussions that negatively affect business processes and success. Without proper mapping practices in place, companies could experience issues with accuracy that threaten to undermine overall operations as well as missed revenue opportunities due to inaccurate reports and reporting.

Companies looking to maximize data mapping must gain a comprehensive knowledge of both source system and Salesforce data fields and structures in order to map them effectively. Care should also be taken during the mapping process itself to ensure it captures all necessary information while also maintaining consistency across systems.

  1. Poor Validation Rules

Validation rules serve as your data quality superhero! They serve as safeguards that set forth criteria that all data must meet before being saved to Salesforce, with any deviations prompting a warning and request to correct.

Implementing validation rules allows businesses to ensure all necessary fields are completed or data formats properly and avoid common data quality problems like duplicate records, incomplete information, or irregular structures. Validation rules provide a safeguard that helps your business avoid costly data errors while helping make better-informed decisions.

  1. Loose User Permissions

User permissions serve as a virtual safeguard that keeps unauthorized hands away from sensitive data. Companies can tailor access permissions for individual users or teams, so they have access to perform tasks without risking sensitive information being compromised.

User permissions help companies maintain data accuracy by limiting only authorized users from making changes or deletions to important information. By doing this, they can ensure their data remains in safe hands and focus on core business activities without worrying about maintaining the accuracy of records.

Challenge 4: Staff Training

Salesforce Marketing Cloud is an extensive platform requiring businesses to gain an in-depth knowledge of its features and functionality in order to use it effectively. With proper staff training, employees may be able to navigate its navigation, leading to suboptimal usage and missed opportunities.

Your Salesforce Marketing Cloud implementation partner can offer staff regular training and workshops to ensure they're utilizing all the latest features efficiently, such as data quality, personalization, campaign automation, content creation, and more. Training may include sessions on data quality management, personalization, campaign automation, and content creation - among many other topics.

Challenge 5: Personalization

Customizing marketing efforts according to individual customer needs and preferences by using data to craft personalized campaigns can be challenging for businesses, however. Building customer personas and using targeted campaigns using this approach are two effective methods that businesses can employ for this goal; however, accurate customer data access remains key in successful personalization initiatives.

Engage with your Salesforce Marketing Cloud implementation partner in crafting personalization strategies and customizing campaigns according to each customer's individual needs. They can develop data-driven personalization plans, produce targeted content creation services, and utilize Marketing Cloud's features for creating unique customer experiences - increasing engagement rates, conversion rates, and brand loyalty, in turn driving business growth and success.

Challenge 6: Campaign Automation

Campaign automation with Salesforce Marketing Cloud can automate marketing campaigns, streamline workflows, and enhance efficiency - but planning and executing campaign automation requires careful consideration and an in-depth knowledge of Salesforce's Marketing Cloud features and functionalities.

Businesses can consult a Salesforce Marketing Cloud implementation specialist in order to create effective campaign automation strategies and execute campaigns flawlessly. This involves creating detailed campaign workflows, testing campaigns thoroughly, and using Marketing Cloud's automation features to schedule and deploy campaigns automatically.

Employing campaign automation allows businesses to enhance efficiency, reduce workload, and deliver targeted campaigns more efficiently. Campaign automation also enables them to respond swiftly to changing market conditions or customer requirements - increasing the overall effectiveness of marketing efforts.

Challenge 7: Budgeting

Marketing Cloud can be an expensive tool, so businesses must carefully budget for its implementation in order to spend their money wisely and maximize its return. Conducting a cost-benefit analysis and prioritizing spending based on business requirements is the best way to optimize investment returns.

An implementation specialist for Salesforce Marketing Cloud can assist businesses in creating a realistic budget and spending their money wisely, including identifying key features and functionality, comparing pricing plans, and pinpointing potential cost savings opportunities.

Challenge 8: Security

Marketing Cloud stores sensitive customer data such as email addresses, purchase history, and other personal details that should remain protected from unapproved access. Therefore, establishing strong security protocols and testing regularly for vulnerabilities are essential steps in protecting this information from unwelcome access.

Businesses can turn to experts for assistance when developing security strategies to safeguard their data. Comprehensive Salesforce implementation services will implement data governance policies, conduct regular vulnerability tests and security audits, as well as implement best practices in data protection.

Prioritizing security allows businesses to protect the sensitive data of their customers, prevent expensive security breaches, and uphold their reputation in the market. Furthermore, prioritizing safety enables compliance with regulations like GDPR and CCPA.

Challenge 9: Establishing KPIs and Assessing ROIs

Establishing key performance indicators (KPIs) and measuring returns is integral to measuring Marketing Cloud implementation's success and meeting business objectives. Measuring ROI involves tracking these KPIs alongside data to analyze for areas for optimization or improvement. Hence, businesses need to ensure they follow accurate measurements in order to calculate their return accurately.

Implementation partners can assist businesses in creating effective ROI measurement strategies and ensure they reap maximum benefit from their investments. This may involve identifying key metrics aligned with business objectives, creating reporting dashboards, and conducting regular data analyses in order to detect trends and patterns.

Utilizing Salesforce Marketing Cloud will enable your business to stay ahead of the competition by reaching customers in novel ways and expanding your marketing strategy with unprecedented success. So, get onboard today and unleash its full potential to meet all of your business goals!

Challenge 10: Knowledge and Technical Proficiency in Salesforce Marketing Cloud Implementation

Clients that utilize Marketing Cloud tend to understand its current configuration well yet often need more technical know-how to expand its usage. A common scenario involves companies using it in its initial implementation and configuration state for an extended period - not taking advantage of more comprehensive capabilities or newer releases such as mobile features.

This can occur across industries and teams of any size; individuals in smaller groups typically hold multiple marketing responsibilities without access to an individual with specific Marketing Cloud expertise.

On larger teams or in larger organizations, IT organizations may support SFMC as one of their many responsibilities for multiple tools. While their knowledge may extend to Marketing Cloud tools specifically, their primary role often remains administrative or "keep the lights on."

Challenge 11: Team Capacity

Marketing Cloud teams were exceptional and focused on daily operations. Therefore, they may need more capacity for more complex projects that would expand the use of their capabilities even if they know them inside out.

This problem affects companies of all sizes, and adding resources isn't always enough to address it. A backlog of existing campaign work often consumes them, or they become side-lined to support another project or goal instead of working on Marketing Cloud projects that advance.

Challenge 12: Strategic Ownership

Your organization requires someone who will take ownership of its marketing technology stack, including Salesforce Marketing Cloud. This ensures it receives adequate resources to fully develop it, maximize utilization, and incorporate it as part of an overall business strategy. They should understand how Marketing Cloud can be strategically used to advance both its business goals as well as customer experience goals.

This ownership means establishing strategic and business goals, metrics to demonstrate Marketing Cloud's impact, and return on investment of related projects. This step moves beyond simple Salesforce Marketing Cloud data analysis into business outcome reporting. Ultimately, our aim should be to quantify all the true benefits of the platform in measures relevant to our businesses.

Business outcomes often involve incremental revenue, faster sales conversions, greater customer engagement, and an increase in product downloads or usage.

Challenge 13: User Adoption

Salesforce provides many advantages, yet companies often need help with user adoption. Employees may be resistant to changing their existing workflows or may not understand all its capabilities.

Poor training or communication regarding the benefits of Salesforce may also contribute to low adoption rates, creating problems as such low user adoption limits the platform's effectiveness and prevents companies from realizing its full potential.

Challenge 14: Selecting an Ideal Salesforce Implementation Partner for Your Organization

Implementing Salesforce could be one of the greatest investments your business can make, offering great returns but also carrying great risks and uncertainties. Making cost savings by choosing an inexperienced Salesforce implementation partner could prove disastrous, often communicating poorly and failing to achieve expected outcomes within your budget and scope. That is why you must work with experts who will deliver what is promised.

However, in order to successfully implement Salesforce, you require significant experience. Unfortunately, many organizations find their implementation partner's project management and delivery less than adequate, as their consultants may still be learning about the needed Salesforce platform.


Salesforce Marketing Cloud represents an extensive investment for both your finances and organization, so it is in your best interests to learn how to maximize this asset.

Salesforce consistently updates Marketing Cloud with new features and capabilities through multiple releases every year, adding value while at the same time demanding active ownership from its customers. View Marketing Cloud not as a one-time launch but as an ongoing evolution with an orchestrated approach towards continuous advancement.

Stay calm about potential pitfalls. Many companies use Salesforce development solutions as a way of avoiding these potential dangers and expanding their Salesforce Marketing Cloud instances. Utilizing such partnerships has many advantages over going it alone.

Contact us to discover more! Our experts offer technical expertise for advanced projects that exceed your team's capabilities while providing strategic guidance regarding Marketing Cloud.

Latest Technology Insightstitle icon

Stay abreast of what’s trending in the world of software development with our well-researched and curated technology blogs.

Digital Transformations for Companies

Digital Transformations for Companies to Stay in the Game in 2024 & Beyond

Digital transformation is becoming increasingly important as it helps the companies keep up wit…

Renewable Energy Companies Making Software for Sustainability

How Are Renewable Energy Companies Making Software for Sustainability?

In today's world, sustainable energy sources are a pressing necessity. We are racing against ti…


Accelerate Retail Business Performance with Adobe Magento eCommerce Services

Retail is experiencing unprecedented change in today's rapidly evolving digital environment. On…


What, Where, and Why NetSuite Integration Guide for 2024

Businesses are always searching for innovative ways to improve efficiency and streamline operat…


Best Practices to Consider in 2024 for Data Warehousing

The importance of efficient data management and analytics is more apparent than ever in an age …


Cost, Features, and More A Comprehensive Guide for Job Portal App Development

Modern employment markets are constantly shifting as digital technology changes our world and j…


Useful Tips to Consider for Hiring Salesforce Developers

Staying ahead in today's intensely competitive business landscape requires harnessing modern te…

Key Techniques for Custom Software Development Project Analysis

Project Analysis in Custom Software Development: Key Techniques

Whether a small business, an SME, or a start-up, custom software solutions are a must-have. The…

Laravel SaaS Application Examples

Laravel SaaS Examples in USA 2024

2024 will see further advances in web app development, mainly through software as a Servic…


Predictions AI 2024. Explore The Biggest Business Trends

Artificial Intelligence has evolved rapidly and spread across many industries over the past few…

CRM Examples for Businesses 2024

CRM Examples - Customer Relationship Management for Your Business 2024

Running a successful business can be like having an enormous fan base that you need to manage e…

 AWS vs Azure vs Google Cloud Platform

AWS vs Azure vs GCP: Comparing The Big 3 Cloud Platforms

Cloud computing has transformed how we work and brought about an exhilarating era of technologi…

Challenges Involved In Adopting Generative AI Technology

Current Challenges Involved In Adopting Generative AI Technology

In an increasingly fast-evolving technological landscape, companies continue to search for ways…

Top Healthcare App Ideas in 2024

10 Top-notch Healthcare App Ideas in 2024

Healthcare is one of the fastest-evolving and expanding business sectors today. Building a heal…

Node js-vs-React-Which-one-to-Choose-for-Web-App-Development

Node.js vs React Which one to Choose for Web App Development

The vast application and adoption of web technologies attests to their importance, contributing…


The Future Of Artificial Intelligence: A Detailed Guide

If the future of AI seems unpredictable, that may be because current innovations in this field …


How to Hire Software Agency if You Don't Have Technical Expertise

Global developer numbers will reach 28.7 million by 2024 - an increase of 3.2 million from 2020…

HR Software Development Challenges

HR Software Development Challenges and Cost Explained

Human Resources (HR) are something nearly all businesses rely on for survival. From small start…

The Full Guide to Healthcare CRM Software Development in 2024

The Full Guide to Healthcare CRM Software Development in 2024

Healthcare customer relationship management (CRM) software has seen tremendous growth over the …

Prototype- vs-MVP-Which-One-Do-You-Need

Prototype vs. MVP Which One Do You Need

Prototypes and Minimum Viable Products (MVPs) are an integral component of product development.…


mHealth Applications A Substantial Tech Innovation in Healthcare Industry

The market for healthcare software solutions was worth an estimated $11.5 billion in 2014 and i…


How Digital Transformation is Shaping Future of Global Indirect Tax Systems

Economic incidents like the 2008 financial crisis caused public discourse about tax services an…


The Impact of AI-enabled Data Analytics Services Across Major Industries

Data analytics services continue to rise as more businesses recognize its power for making busi…


The Future of eCommerce with Adobe Commerce

eCommerce industry growth is at an all-time high due to technological developments and consumer…


What are the Google Cloud Platform Services

Recent years have witnessed rapid expansion in the Cloud Computing market. Cloud providers such…

NetSuite Integration for Businesses

Unleashing NetSuite Integration for Business Advancement

Real-time statistics are increasingly crucial in today's market. Therefore, keeping tabs on dat…

E-Commerce Trends

Future of Online Shopping Evolving E-Commerce Trends

E-commerce has come a long way since the initial online marketplaces first appeared in the 1990…

Manufacturing Operational Excellence with DevOps Implementation

The Future of Manufacturing Achieving Operational Excellence with DevOps Implementation

DevOps is becoming an increasingly sought-after IT practice across industries of all types and …

Mobile App Security Benefits of React Native for Data Protection

Mobile App Security Challenges Benefits of React Native for Data Protection

Nearly 80% of the world now owns smartphones, and downloads continue to skyrocket (230 billion …

7 Common Software Development Roadblocks and How to Overcome

7 Common Software Development Roadblocks and How to Overcome Them

Producing and releasing new software into the market takes much work. Programmers face various …


How IoT Will Impact the Future of Custom Web Development and Web Design

IoT (Internet of Things) is one of the newest technologies that is quickly growing in popularit…


Custom ERP System Benefits, Requirements & Cost of ERP Development

ERP stands for Enterprise Resource Planning and is a complex system that involves using one pla…


Customized SaaS Applications Ultimate Guide 2024 Everything You Need to Know

Undoubtedly, digital transformation is happening at a breakneck speed, and companies must quick…

Top Web Development Trends and Technologies

10 Trends Shaping Modern Web Development

Since 1983, when it first came online, there have been over 1.58 billion websites with approxim…

Power Automate Triggers

Power Automate Triggers – Which Should We Use and When

Power Automate is an indispensable solution in IT solutions today, helping businesses streamlin…

How to Develop a Fintech App

How to Build a Fintech App Complete Guide

Mobile banking app development has brought revolutionary change to banking services, as technol…

Top 5 Essential Oracle ERP Modules

Top 5 Essential Oracle ERP Modules You Need

Businesses experience difficulties from even minor workflow management issues, leading to the n…

Cloud Cost Optimization Strategies for Microsoft Azure

Decoding Cloud Cost Optimization Strategies for Microsoft Azure

Cloud technology is an indispensable enabler of digital transformation, offering businesses inn…

Developing Custom CRM Software from Scratch

Things to Consider for Developing Custom CRM Software from Scratch

A CRM is the best way to increase sales, manage customer information, and get more leads. A cus…

Hospitality Top trends Reshaping the Hotel Industry

Top Hospitality Industry Trends to Watch Out in Next 5 Years

Over the last few years, the hospitality industry has undergone a radical transformation. This …

Sustainable Technology Adoption

Why Sustainable Technology Adoption Should be Your Next Strategic Move

Sustainability has become an indispensable aspect of business success today, similar to digital…

Salesforce Leveraging Banking & Financial Services

Digital Transformation of Banking & Financial Services Leveraging Salesforce

Over the past few years, fintech solutions and companies have significantly transformed the fin…

ServiceNow vs Salesforce

ServiceNow vs Salesforce A Comparison of Two Powerhouse Platforms

Customer experience has become a deciding factor in today's technology-driven world. However, t…

Product Development From an Idea to Its Real Value

Product Development From an Idea to Its Real Value

Idea generation is the first step in any new product development. The initial idea might seem i…

Essential Cybersecurity Checklist and Tips

Essential Cybersecurity Checklist and Tips for Banks and Financial Institutions

Banks and financial institutions store sensitive customer information such as social security n…

What is Power Apps and how can I use it

What is Power Apps and How can I Use It

Microsoft Power Apps has become a go-to platform for developers looking to develop low-code app…

How to Develop a Fintech App a Step-by-Step Guide

How to Develop a Fintech App a Step-by-Step Guide for You

Fintech is booming unprecedentedly, with new platforms and apps being launched daily. The Ameri…

Salesforce Commerce Cloud: All You Need to Know About

Salesforce Commerce Cloud: Everything You Need to Know About

E-commerce has quickly become an essential aspect of business in today's evolving digital envir…

Salesforce Service Cloud All You Need to Know

Salesforce Service Cloud: Everything You Need to Know About

In today's demanding landscape, customer service demands cutting-edge solutions that enable sea…

Oracle NetSuite ERP for Enterprise Businesses

Oracle NetSuite ERP A Game Changer for Enterprise Businesses

By consolidating finance, inventory, human resource, manufacturing, and customer relationship f…

How to Calculate the Salesforce Implementation Costs

How to Calculate the Salesforce Implementation Costs

Salesforce CRM is one of the world's premier Customer Relationship Management solutions, s…

A Comprehensive Guide to NetSuite ERP Implementation

A Comprehensive Guide to NetSuite ERP Implementation

Businesses of all industries are adopting enterprise resource planning platforms more regularly…

Salesforce for Small Businesses

Discover How Salesforce Can Assist Small Businesses in Achieving Growth

Harry Gordon's words still hold when starting a small business. To ensure its success, your com…

ERP Development a Comprehensive Guide

ERP Development a Comprehensive Guide

Businesses may utilize an ERP system as part of their overall business administration system to…


Guide to the NetSuite Salesforce Integration

Maintaining data and building meaningful customer relationships are two essential tasks of mode…


What is Salesforce Sales Cloud Everything You Need to Know About

Salesforce Cloud has become an indispensable component of modern business operations. Offering …


Why Choose NetSuite ERP to Improve Business Performance

Cloud was not commonly understood during the late 1990s; few saw its potential. A handful of vi…

NetSuite CRM vs Salesforce Which is the Best Choice

NetSuite CRM vs Salesforce Which is the Best Choice

Assembling the right Customer Relationship Management (CRM) platform can be daunting. NetSuite …

How to Power up Your Business with Cloud CRM

How to Power up Your Business with Cloud CRM

Customer relationship management (CRM) has emerged as an indispensable strategy in today's high…


Why to Hire a Salesforce Partner Company for Salesforce Project

First, let me state that Salesforce implementation can be completed independently to reach pote…


A Comprehensive Guide on Successful Salesforce Implementation

Salesforce has long been considered a pioneer of Customer Relationship Management (CRM), holdin…


Closeloop Recognized as One of the Top IT Services Companies in the USA 2023 by

Closeloop Technologies, a leading provider of innovative IT solutions, today announced that it …

User Experience in Web Development

Importance of User Experience in Web Development

Website redesign services are essential for businesses looking to revamp their online presence.…

Migrate to the Cloud From On-Premise Solutions

How Enterprises Can Successfully Migrate to the Cloud From On-Premise Solutions

Are you ready to join the list of enterprises that have migrated to the cloud? If yes, remember…

Digital Transformation

Accelerating Digital Transformation in the High-Tech Industry

The dynamic nature of the world compels high-tech companies to evolve around the digital revolu…

How to Enhance Software Project Delivery with DevOps Consulting

Know How to Enhance Software Project Delivery with DevOps Consulting

Delivering a software project is a challenging task, and numerous organizations struggle to com…

oracle cloud vs AWS

Oracle Cloud vs AWS: Make a Wise Choice as per Your Business Needs

Enter the world of cloud computing and you're faced with a difficult decision: which platform i…

crm implementation plan

How to Revolutionize Client Service With a CRM Implementation Plan?

Are you ready to revolutionize your client service and take your business to greater heights? O…

Why Businesses Need Custom Software Development in 2023

Why the Market Demands Custom Software Development: Explained

You've heard the saying, "The customer is always right." But what does that mean for businesses…

Top Tech Trends Driving CRM Innovation

Keep Up With the Times: Top Tech Trends Driving CRM Innovation

CRM (Customer Relationship Management) innovation is a vital aspect of modern business as it he…

How to Do Software Project Estimation

How to Do Software Project Estimation: A Complete Guide

Looking to estimate the cost and time needed to complete your next software project? You're in …

Closeloop CEO interview with Goodfirms

Interview with GoodFirms: Creativity is Critical to Bringing Ideas to Life Says Assim Gupta, Closeloop's CEO

Closeloop Technologies believes creativity helps achieve maximum growth in digital transformati…

Closeloop Recognized as Top 1000 Global Service Providers 2022

Closeloop is Now Among the Top 1000 Global Service Providers in 2022

United States, Dec 12, 2022- Closeloop Technologies, a leading software development company, ha…

Mistakes to Avoid While Implementing NetSuite ERP

12 Mistakes to Avoid While Implementing NetSuite ERP

Netsuite is a globally recognized business operating platform out-turn the growing companies to…

AI in E-commerce and Retail Store Development

AI in eCommerce and Retail Store Development

You may have heard about the benefits of AI in eCommerce, but did you know that AI can also be …

What Do You Understand by QA and Software Testing

What Do You Understand by QA and Software Testing?

It would be best if you study how to perform quality assurance (QA), regardless of whether you …

what is the right time to develop a custom software

When Is the Best Time to Develop Custom Software?

Software is running the world. While this claim has been made numerous times before, the import…

Outsource UI/UX Creation

UI/UX Creation – One of The Most Important Development Parts You May Want to Outsource

Have you ever considered hiring a UI/UX design agency? If not, this blog will tell you all the …

agile methodology for software development

Adopting Agile Methodology will Drive Faster Results - Explore How?

Today, businesses are continuously looking for new methods to remain competitive in the face of…

 Augmented Reality to Help Businesses

8 Clever Ways Augmented Reality Can Help Your Business

In this tech-savvy world where everyone is keen to know the latest trends in technology, it is …

saas vs custom sooftware solution

SaaS vs Custom Software Solution - Which One Fits Right for Your Business?

In the year 2022, it will be almost impossible to successfully manage a business, either a smal…

How to Develop a Feature-Rich Fintech App

How to Develop a Feature-Rich Fintech App in 2022

Technological advancements significantly impact various business sectors, and financial technol…


How to Hire Web Development Agency - Step-by-Step Guide

Building a successful website from scratch requires a lot of labor and, at the very least, desi…

How to Implement DevOps for Enterprises

How to Implement DevOps for Enterprise - Everything You Need to Know

The perpetual switch from the following technologies makes the business environment much more c…

AWS training & certification exam

Elevate Your Cloud Computing Career with AWS Certification Exams - Details Inside

The Amazon Web Services Certification program helps professionals gain credibility and self-ass…


The Estimated Cost of Developing an Ideal Dating App

When it comes to finding love, you don't need to go any further than your cell phone. In today'…


How Implementing Netsuite ERP Can Position You Strongly in Your Industry

You might think you have plenty of time to figure out the migration to NetSuite, but honestly, …

music streaming app development

A Thoughtful Guide on Music Streaming Apps- How to Create One, Features & Cost?

Music runs through the veins of most people, if not all. It is a significant part of our routin…

benefits to migrating your existing applications to the AWS cloud

Migration to Cloud Computing - Why Amazon Web Services (AWS) is the Best Choice

The world is progressing towards portable technologies, from mobile phones to remote work, to a…

How to Create User-Centric Enterprise UX Design

How to Create User-Centric Enterprise UX Design Effectively?

Technology is a wave: either sail the boat or sink out. The enterprises focused on automating b…

iot in electric vehicles charging stations

The Evolution of IoT in EV Charging Stations

The Internet of Things is another revolution in the technology world, leaving us wondering how …


Why to Choose React Native for Mobile App Development

With about 60% of the global population actively accessing the Internet, people need modern way…


Combinations and Permutations of Calculating Website Redesigning Cost

Determining the successful user data interactions and conversations is significant in revamping…


Professor Rana Nayar - A Visit to Closeloop Technologies

Professor Rana Nayar, a Ph.D. in English, a translator of poetry and short fiction from Punjabi…

netsuite for businesses to control and manage ERP

NetSuite for Small, Medium & Large Businesses - For Enhanced Effectiveness and Control

Enterprise Resource Planning (ERP) solutions are the lifeblood of a business organization. Nets…

cloud computing in fintech

Cloud Computing Shaping The Future of Fintech

Financial technologies are taking the business world by storm. The changing perception regardin…

 salesforce crm solutions for healthcare

Salesforce - Leading Player in the Game of Healthcare Management

  In the healthcare sector, a cyclone of technology is impacting thousands of lives today…

Custom ERP Software Development for Business Automation

Custom ERP Software Development - Ultimate Solution for Business Process Automation

In the dynamic world of business applications, one fixed solution for the constantly changing e…

cross platform app development using flutter

Flutter App Development - The Future of Modern-day Cross-platform Apps

While mobile devices were increasing significantly, the demand for mobile app development servi…

custom mobile app development process

Custom App Development Process - The Complete Guide

Whether big or small, businesses from different industries and start-up founders are taking cha…

cloud computing in logistics - benefits and limitations

Role of Cloud Computing in Logistics in 2023 - Benefits & Limitations

Cloud computing is one of the hottest technologies in this era of digital transformation that i…

mobile application development steps

6 Essential Steps You Must Follow to Develop a Feature-Rich Mobile App

We are living in a technology-driven world where almost everything is available at our fingerti…

Salesforce CRM Pros & Cons for Businesses

Is Salesforce CRM the Best Choice for Your Business? Pros & Cons

Customers are the most important part or lifeblood of a business. The way you onboard customers…

eCommerce store development With Shopify

Ultimate Guide to Build Profitable eCommerce Store With Shopify

To start an eCommerce business that becomes successful, the first step is to develop an enticin…

How to Start a Fintech Startup

Ultimate Guide on How to Start a Fintech Startup

Fintech or financial technology has become one of the most popular ideas for startups today. In…

Recruiting Software Development

Is Your Recruiting Software Ready for the Future of Work?

Recruiting software is a critical part of Human Resources Management (HRM). Basic functionality…

Top 5 Roles in Your Software Engineering Team

Are These 5 (Minimum) Roles On Your Engineering Team? They Should Be!

It can be very challenging and overwhelming to develop technology and software for a non-tech o…

Being Cheaper is Not a Competitive Advantage

Being Cheaper is Not a Competitive Advantage

As someone who attends dozens of startup pitches a month, “our product is cheaper” is a phrase …

Case Study: 6-Months in and Software Vendor Causes $160,000 Loss

Case Study: 6-Months in and Software Vendor Causes $160,000 Loss

PACEfunding’s Business Executive Is Shocked When The Vendor He Hired Fails To Deliver The Softw…

Control and Fear Aren't Your Company's Only Growth Problem

Control and Fear Aren't Your Company's Only Growth Problem

The Invisible Crushing Power of Software Why are companies afraid to partner with the vendors …

Software Bugs Risk $1.7 Trillion in Assets

Software Bugs Risk $1.7 Trillion in Assets

Painful Lawsuits: Huge Toll Taken on Executives at Uber, Equifax, St.Jude, and Provident Financ…

Startup Pitch Event, November 9th, 2017

Startup Pitch Event, November 9th, 2017

As my regular readers know, I frequently serve as a panelist in pitch events. Recently, I decid…

Startup Pitch Event, October 30th, 2017

Startup Pitch Event, October 30th, 2017

As my regular readers know, I frequently serve as a panelist in pitch events. Recently, I decid…

Startup Pitch Event, October 11TH, 2017

Startup Pitch Event, October 11TH, 2017

As my regular readers know, I frequently serve as a panelist in pitch events. Recently, I decid…

Startup Pitch Event September 26th, 2017

Startup Pitch Event September 26th, 2017

As my regular readers know, I frequently serve as a panelist in pitch events. Recently, I decid…

How Can MoviePass Be So Cheap?

How Can MoviePass Be So Cheap?

MoviePass caused major shifts in the movie industry when they lowered their monthly unlimited m…

User Experience is Key

User Experience is Key

There is nothing more tragic than a company with a great product that is hampered by poor user …

Investors Aren't Afraid of Smart Tech Outsourcing

Investors Aren't Afraid of Smart Tech Outsourcing

One of the most misunderstood fears entrepreneurs and startups have is that investors won’t inv…

Three Software Mistakes That Strangle Startups

Three Software Mistakes That Strangle Startups

I love meeting people who launch startups. Their energy and ambition inspire me. One of my life…