The Future of eCommerce with Adobe Commerce

  • Assim Gupta
  • Sep 28, 2023
  • 11 Min Read

Article posted by

Assim Gupta


Assim Gupta is the CEO and Founder of Closeloop, a cutting-edge software development firm that brings bold ideas to life. Assim is a strategic thinker who always asks “WHY are we doing this?” before rolling up his sleeves and digging in. He is data-driven and highly analytical, yet his passion is working with teams to build unexpected, creative solutions that catapult companies forward.

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eCommerce industry growth is at an all-time high due to technological developments and consumer preferences shifting toward digital purchases. Businesses in this digital era continually search for ways to enhance their online presence while creating an enjoyable shopping experience for customers.

Adobe Commerce has emerged as an essential eCommerce platform in an ever-evolving business environment. Still, businesses should ensure they work with experienced Adobe Commerce development services that can create custom online stores to fit their unique business goals and future projections.

In this blog, we will examine Adobe Commerce as an eCommerce platform and its potential to transform the online shopping landscape.

Features that Make Adobe Commerce an Ideal E-commerce Platform

Adobe Commerce continues to succeed and become more popular among modern web developers due to its numerous unique features and benefits.

#1: Increased Security

Security has always been of primary concern regarding online store platforms like Adobe Commerce. Adobe has made strides to reassure its users regarding security concerns by adding new features, which have enhanced the platform and upgraded security. Magento developers continue working towards strengthening and improving safety; there will likely be notable advancements over time.

#2: High Performance

Adobe Commerce stands out with high performance regarding static or dynamic operation, page load time, and query processing time by using modern technologies and optimized databases to meet requirements. Also, it boasts many SEO-friendly features such as Metadata for products, Google Site Maps, and unique elements that further extend its power.

#3: Live Search

Search is often the first point of interaction for customers when visiting an e-commerce store, making search an essential component of customer experience and should take top priority when designing one. Adobe Commerce's live search feature takes user experience (UX) beyond compare by giving customers instantaneous and accurate search results.

The live search employs artificial intelligence and machine learning technologies that will give you "merchandizing" capabilities, enabling you to deliver customized search results to increase conversion rates and sales conversion rates faster and more efficiently than before. Furthermore, accurate reports will show what users are searching for so you can further tailor marketing or business strategies accordingly.

Live Search allows you to promote specific search results within search results and improve product recommendations, leading to improved customer experience and sales. Since Machine Learning powers it, the results will be more precise and personalized than ever.

#4: B2B Capabilities

Expanding or scaling a B2B online store is more complex than its B2C equivalent and requires various features and tools to provide your wholesale customers or distributors with an optimal shopping experience. B2B buyers tend to purchase specific items in bulk quantities, so it is wiser to be selective when selecting their purchases - doing plenty of research before making your final decision is often crucial!

As in any B2B business, Adobe Commerce provides the essential platform for increasing conversion from product discovery through final purchase and beyond.

Adobe Commerce stands out as an e-commerce platform because you do not require third-party integrations or custom development to take advantage of its prebuilt B2B features, such as:

  • Quote management

  • Price negotiations

  • Custom pricing

  • Catalogs

  • Multichannel order management

  • Support for orders and workflows

#5: Hybrid Business Model Support

As with other industries, adapting business models according to new trends or adopting new verticals aren't uncommon in e-commerce; for instance, many B2B businesses sell directly to end consumers to increase sales.

Running a hybrid business model requires providing unparalleled insights into customers' preferences and buying behavior online, which Adobe Commerce cloud solutions deliver efficiently through user-friendly features that make it ideal for mixed companies, such as:

  • Manage multiple products and stores

  • Offer a customizable checkout experience

  • Omnichannel experience across B2B and B2C channels

  • Access unified data to optimize business strategies

#6: Self-Service Features

Today's educated and modern customers prefer self-service features in B2B environments, especially within Adobe Commerce. Customers in this sector usually like to conduct research before making a purchasing decision; Adobe Commerce facilitates this journey with features like role and permission setting, as well as placing orders via uploading CSV or SKU numbers. There are various other self-service features as well, such as:

  • Role and permission setting

  • Making orders using Upload CSV/SKU Number

  • Administration of leftover credit, purchases, and quotes

  • Reward points tracking with gift cards and store credits

  • Checking order history and analyzing it

  • Easy reorder of previous orders/quotes / etc

#7: Page Builder

Adobe Commerce stands out with its Page Builder as one of its key selling points. This tool enables customers to quickly create, edit, and modify website pages without the assistance of developers, allowing customer service teams and marketing teams to utilize agile marketing with its simple drag-and-drop tools for rapid page building.

#8: Easy Integrations

Adobe Commerce stands out from other e-commerce CMSs by its easy integrations, particularly its seamless ability to connect to third-party channels such as CRMs or customer service tools through APIs or extensions.

Adobe Commerce's foundational platform, Magento, allows fast and seamless integration of CRMs and tools that streamline business processes while decreasing workload.

#9: Product Recommendations

Like live search, this feature leverages user data such as previous search history, products viewed, and order history to make personalized product recommendations for customers. Popular retailers such as Amazon are known to generate 70% of their sales through this method - thus, it becomes essential that retailers capitalize on it as much as possible.

B2B merchants can take advantage of this feature, too; here, items recommended to a specific customer are explicitly tailored to what they buy from that merchant.

#10: Mobile Responsive

As more than half of customers shop online at stores via mobile devices, a responsive mobile design must be implemented. Adobe Commerce comes equipped with PWA Studio to build an app-like website.

Progressive Web Applications (PWAs) can be an excellent solution for new business owners who need help to afford two separate mobile and web apps. Magento PWA development costs less than native mobile app development.

#11: Flexibility

Flexibility is another integral feature of online businesses, especially in today's customer experience-driven environment. Adobe Commerce gives you the flexibility needed to personalize both user experience and overall appearance for maximum customization - giving your online store customers an enjoyable shopping experience.

#12: Scalability

When starting an online business, remember that at some point, your needs may require scaling up in the future. Therefore, your e-commerce development platform must be suitable for scaling as your needs dictate - Adobe Commerce provides all these qualities.

Your business needs and financial status dictate when and how quickly the Adobe Commerce store should scale up or down, with payment determined based on revenue made in your store - this way, you will save money paying for unused capacity.

Adobe Commerce Trends that Will Reshape eCommerce

Here are the Adobe Commerce trends that will shape the future of eCommerce:

#1: Focus on Customization and Customer Experience

The future of eCommerce lies in customizing customer experiences. Modern consumers expect tailored shopping experiences, and Adobe Commerce provides robust tools for customer segmentation, product recommendations, and personalized content delivery. Businesses can create targeted marketing campaigns using customer data and behavioral insights for better engagement and conversions.

#2: Integration of AI and Machine Learning

Adobe Commerce is quickly evolving its terms to accommodate Artificial Intelligence (AI) and Machine Learning (ML) technologies in eCommerce. AI chatbots and virtual assistants enable real-time customer support, improving user satisfaction while reducing response times. At the same time, machine learning algorithms analyze user behavior to predict purchasing patterns, optimize inventory management strategies, and automate pricing strategies, resulting in increased operational efficiencies and cost savings.

#3: Integration with IoT and Smart Devices

The Internet of Things (IoT) has created new avenues for eCommerce. Smart devices like wearable tech and appliances enable businesses to engage with consumers innovatively.

Adobe Commerce development services continue to integrate IoT devices, allowing retailers to provide personalized product recommendations and automated replenishment services based on real-time data from smart devices. This enables shoppers to browse products on one device while purchasing from another device according to their personal preferences.

#4: Voice Commerce

Voice-enabled commerce is becoming more prevalent with the proliferation of smart speakers and voice assistants such as Amazon Alexa and Google Assistant. Adobe Commerce recognizes its potential and is working on integrating voice search and shopping capabilities into its platform.

Voice commerce helps customers to search for products, place orders, and track deliveries using voice-enabled technology - creating an effortless shopping experience without using their hands or mouse! Work with customized eCommerce development services to add voice commerce capabilities into your store to enhance its functionality and customer experience.

#5: International eCommerce

eCommerce sales have become an international industry, with cross-border sales steadily expanding. Adobe Commerce development services can easily cater to these complexities of cross-border eCommerce by supporting multiple languages and currencies and localized shopping experiences for each nation. To facilitate international selling for businesses, Adobe Commerce also offers B2B/B2C selling options, which enable you to localize content for each country and manage multiple brands across geographical borders.

#6: Sustainable and Ethical Commerce

Consumers will increasingly prioritize sustainability and ethical business practices in their purchasing decisions. Adobe Commerce should respond by offering features highlighting eco-friendly products, supporting fair trade initiatives, and supporting social responsibility programs. Brands aligning themselves with these ideals will likely gain a competitive edge within eCommerce, and Adobe Commerce will probably be at the forefront of this trend.

#7: Customized Payment Options and Online Checkout

Payment preferences differ around the world. In North America, digital payment systems like PayPal and Apple Pay rank second after credit cards as preferred payment mechanisms. At the same time, cash on delivery is often the top payment choice in Eastern Europe, India, Africa, and Middle Eastern markets.

Brands often need to pay more attention to their customers' preferred payment methods. Without carefully analyzing data and trends, brands may unknowingly adopt whatever payment options are most popular domestically without proper research and analysis. With the pandemic spreading, real-time payment adoption has increased 41% since 2011.

Real-time payment refers to digital wallet payments where your customers can make quick payments quickly. Apple Pay, Google Pay, Stop Pay, and PayPal are famous examples of real-time options that allow quick payments for quick purchases.

The unavailability of preferred payment and checkout options is often only minor for customers, while it can significantly impact buying decisions for others. Brands looking to expand globally should consider providing multiple payment solutions tailored specifically for their target region - to avoid alienating potential new buyers.

#8: Local Languages to Target Customers

A recent global consumer survey with 8,709 consumers in 29 countries showed that 65% prefer native language content even if the quality is poor. In contrast, 40% won't purchase from websites in other languages. Give customers access to your site through native language pages with Adobe Commerce's multi-language feature and enhance customer experience from first visits through checkouts.

#9: E-Commerce Without Heading

A headless configuration separates the front end from the back end of a conventional E-Commerce store. Backend flexibility and front-end customization are fully realized through Content Management Systems (CMSs). CMSs manage visitor experiences on websites and multichannel environments like marketplaces, retail stores, social networks, and mobile applications.

Two main reasons are essential for the headless trade. One is the potential savings in staff resources and time associated with the management of multiple E-Commerce channels is significant. Secondly, this allows retailers to reach out and access new channels and markets quickly.

#10: Growth in M-commerce and Mobile Payments

Statista estimates that 73% of E-Commerce will be conducted on mobile devices by the end of the year. These figures show how mobile shopping is a key growth driver for E-Commerce.

Owners of stores should be aware of the latest E-Commerce trends in payment and make it easier for their customers to purchase on their mobile devices. Make sure your store is mobile-friendly and offers flexible payment methods, like Apple Pay or Google Pay. To increase customer experience and safety online, consider including popular digital wallets like these in your E-Commerce site.

#11: Headless Commerce

The backend platform is separated from the presentation layer on the front end. The integration of Headless Commerce is faster, and SEO can be more flexible. This is a trend that more businesses are adopting to provide a better user experience without affecting backup data.

#12, Subscription-based eCommerce

In recent years, subscription eCommerce has become increasingly popular. Customers can subscribe for regular delivery of products and services or exclusive content. Businesses can expand the services and products they offer customers by creating subscription bundles. Offering these packages increases customer loyalty while simultaneously increasing average order values.

Subscription marketplaces present businesses with an innovative new way of reaching potential clients while selling their goods and services.

#13: Augmented and Virtual Reality

The virtual and augmented reality trends are present across all areas of life. Virtual reality (VR) is computer-generated, while augmented reality (AR) combines our physical world and computer-generated elements. VR headsets or glasses may be necessary to view it all, while an app on your phone suffice for AR experiences.

VR and AR are great ways for businesses to enhance the online shopping experience. The easiest way is to set up virtual shops. The customers would feel like they were shopping in an actual store. The 360o views would help them to understand the product better.


Adobe Commerce stands out as an innovator in the eCommerce space, helping merchants deliver seamless customer shopping experiences. Through its advanced features and integrations, Adobe Commerce allows merchants to create exceptional shopping experiences for customers.

Adobe Commerce's future of eCommerce can be defined by several trends and predictions: personalization, mobile commerce, AI/ML/social commerce/AR/VR subscription services/voice commerce. By adhering to these predictions and trends, merchants can remain at the top of their game and provide their customers with exceptional shopping experiences.

Contact us to build the store of your dreams! We offer complete e-commerce store design solutions.

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Painful Lawsuits: Huge Toll Taken on Executives at Uber, Equifax, St.Jude, and Provident Financ…

Startup Pitch Event, November 9th, 2017

Startup Pitch Event, November 9th, 2017

As my regular readers know, I frequently serve as a panelist in pitch events. Recently, I decid…

Startup Pitch Event, October 30th, 2017

Startup Pitch Event, October 30th, 2017

As my regular readers know, I frequently serve as a panelist in pitch events. Recently, I decid…

Startup Pitch Event, October 11TH, 2017

Startup Pitch Event, October 11TH, 2017

As my regular readers know, I frequently serve as a panelist in pitch events. Recently, I decid…

Startup Pitch Event September 26th, 2017

Startup Pitch Event September 26th, 2017

As my regular readers know, I frequently serve as a panelist in pitch events. Recently, I decid…

How Can MoviePass Be So Cheap?

How Can MoviePass Be So Cheap?

MoviePass caused major shifts in the movie industry when they lowered their monthly unlimited m…

User Experience is Key

User Experience is Key

There is nothing more tragic than a company with a great product that is hampered by poor user …

Investors Aren't Afraid of Smart Tech Outsourcing

Investors Aren't Afraid of Smart Tech Outsourcing

One of the most misunderstood fears entrepreneurs and startups have is that investors won’t inv…

Three Software Mistakes That Strangle Startups

Three Software Mistakes That Strangle Startups

I love meeting people who launch startups. Their energy and ambition inspire me. One of my life…