Project Overview
FlipSnap
is a collaborative social media video application that bridges augmented
reality and video creation. The platform enables brands and sponsors to
upload proprietary video backgrounds that users can combine with real-time
recordings to create engaging composite videos called “flips.”
These
user-generated flips can be shared across social networks and reused by
brands for advertising and fan engagement.
Business Challenges
- Needed high-performance iOS and Android apps to demonstrate FlipSnap’s core flip technology.
- Complex real-time video compositing with brand backgrounds.
- Requirement for an intuitive user experience for creators and fans.
- Need for seamless social sharing and re-flip functionality.
- Aggressive timeline to launch the first version for CES.
Solution
- Developed native iOS and Android apps with smooth video creation workflows.
- Enabled real-time compositing of user videos with branded backgrounds.
- Built an intuitive interface for browsing, recording, and sharing flips.
- Implemented one-tap social sharing and re-flip capabilities.
- Delivered a scalable backend with brand and billing management.
Approach
- Aligned closely with stakeholders to define product vision and success metrics.
- Conducted whiteboarding sessions to finalize detailed technical specifications.
- Selected the right mobile and backend tech stack for performance and scalability.
- Deployed specialized teams across mobile, backend, and database development.
- Used iterative QA and agile delivery to meet the CES launch timeline.
Result
& Benefits
6 Weeks
CES-Ready Launch
Delivered the first production version in time for FlipSnap’s CES debut.
iOS + Android
Cross-Platform Apps
Enabled a seamless mobile experience across both major platforms.
Real-time
Video Compositing
Empowered users to create and share engaging branded flip videos instantly.
