Project Overview
BeautyMatter is a global media and insights platform serving professionals across the beauty industry. As traffic and content volumes increased, the existing hosting environment began limiting performance and scalability. Closeloop executed a phased AWS migration, modernizing the infrastructure, optimizing the large legacy database, and moving media assets to secure cloud storage to support future growth and reliability.
Business Challenges
- Increasing traffic exposed performance and reliability bottlenecks.
- A large legacy database (~25GB) complicated migration and maintenance.
- Locally stored media files limited scalability and backups.
- Outdated architecture made deployments and replication difficult.
- Needed a secure cloud-ready infrastructure for future growth.
Solution
- Implemented modern AWS architecture using EC2, RDS, and S3.
- Migrated media assets to scalable cloud storage.
- Cleaned and optimized the legacy database.
- Executed phased migration with full testing.
- Enabled internal teams for ongoing cloud management.
Approach
- Assessed infrastructure and migration risks.
- Planned lift-and-shift strategy with safeguards.
- Validated AWS environment through testing.
- Deployed in stages during low-traffic windows.
- Implemented post-launch monitoring and tuning.
Tags
Technology Stack
