Project Overview
Iris is a centralized internal platform built to streamline and scale creator operations for We Are Social. The platform replaced fragmented spreadsheets, emails, and shared drives with a single source of truth for managing creator profiles, rates, performance history, and campaign participation. By embedding structured data and workflow-native discovery tools, Iris reduced manual effort and decision friction across teams. The solution enabled faster campaign planning, improved creator fit accuracy, and preserved institutional knowledge across handoffs. As a result, We Are Social significantly improved operational efficiency while scaling creator-led campaigns with confidence.
Business Challenges
- Disconnected data silos across creator
identity, performance, rates, and notes
- Repetitive tactical tasks slowing down
strategic decision-making
- Loss of context during handoffs between
teams and stakeholders
- Manual processes causing delays, errors,
and decision friction
- Lack of a single, reliable source of
truth
Solution
- Conducted collaborative workshops and
interviews to validate core pain points and align stakeholders on
success metrics
- Mapped existing workflows against
future-state processes to eliminate redundancies and define automation
targets
- Designed interactive prototypes and
intuitive navigation patterns to reduce user friction and improve
onboarding
- Delivered functionality through
iterative sprint cycles with regular demos and continuous stakeholder
feedback
- Cleansed, standardized, and deduplicated
legacy data to ensure a high-quality, reliable dataset at launch
Approach
- Identified inefficiencies and scalability gaps across processes and systems.
- Designed a cloud-based platform to unify tools and enable seamless data flow.
- Automated manual tasks to reduce errors and speed turnaround times.
- Implemented dashboards and KPIs to improve visibility and decision-making.
- Cleansed, standardized, and deduplicated legacy data for reliable launch.
Result
& Benefits
95% Faster
Creator Onboarding
Simplified onboarding flows enabled creators to get started in
minutes, not days.
+25 Point Accuracy
Campaign Accuracy
Standardized data and validations improved campaign accuracy and
reliability.
70% Faster
Creator Profile
Lookup
Reduced lookup time by centralizing creator data into a single,
searchable source.
