Project Overview
UTR Sports (Universal Tennis) sought to reduce friction in its event registration process caused by the lack of saved payment options and one-tap checkout. Closeloop enhanced the platform by integrating secure payment saving, Apple Pay, and Google Pay, and real-time notification features, resulting in smoother registrations, fewer abandoned transactions, and a more user-friendly experience for players around the world.
Business Challenges
- No one-click payment option for returning customers.
- Users couldn’t save card information for future use.
- Payment friction increased incomplete registrations.
- Existing notification system lacked real-time messaging.
- UX restrictions slowed overall registration process.
Solution
- Integrated secure payment saving with Stripe.
- Added Apple Pay and Google Pay for one-tap checkout.
- Enhanced notifications with real-time SMS via Twilio.
- Improved registration flow to reduce abandonment.
- Deliver an efficient and user-friendly experience.
Approach
- Analyzed existing event registration flows to find friction points.
- Designed secure and scalable payment management using Stripe.
- Built integration for Apple Pay and Google Pay checkout.
- Upgraded notification system with real-time SMS via Twilio.
- Tested end-to-end flows to ensure seamless experience.
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