Project Overview
Datacube is a business analytics and KPI data visualization platform designed to help service-oriented businesses turn fragmented operational data into meaningful, actionable insights in real time. By centralizing data from multiple systems (such as CRM, accounting, review platforms, and fleet data), Datacube enables teams to track performance metrics, financials, and operational KPIs through intuitive dashboards and leaderboard features that can be viewed across devices — including mobile and large-screen TVs.
Business Challenges
- Many home service businesses lacked a unified dashboard solution to visualize key performance metrics.
- Intricate SQL queries powering real-time dashboards caused slow load times and impacted user experience.
- Dashboard interfaces were not fully compatible with TV browsers, constraining visibility for teams in office environments who wanted real-time leaderboards.
- Clients requested new features like contest boards and better access control, pushing the platform roadmap.
Solution
- Optimized SQL logic to significantly improve dashboard response times.
- Updated UI and styling to ensure reliable performance across web and TV browsers, including Amazon Silk.
- Added interactive contest boards and simplified access management for multi-location clients.
- Unified CRM, financial, and operational data into a single real-time insights hub.
- Built interactive dashboards tailored to each client’s metrics, enabling quick monitoring of team and business performance.
- Enhanced platform compatibility for mobile devices and large-screen TVs.
- Designed the system to support multiple clients and locations simultaneously.
Approach
- Conducted in-depth analysis of existing platforms and business pain points to frame requirements.
- Prioritized performance improvements to reduce onboarding and loading delays.
- Ensured UI refinements delivered a consistent experience on both desktop and TV screens.
- Introduced phased enhancements to support real-world usage and client feedback loops.
Technology Stack
