We Are Social Australia is a creative agency based in Sydney that helps global brands plan and execute social-first campaigns. As their creator network and campaign volume grew, internal teams struggled to manage creator data that was scattered across spreadsheets, emails, and shared documents.
Creator data was spread across multiple tools and formats.
Teams had trouble finding accurate information when needed.
Onboarding and tracking creators involved repetitive manual work.
No shared system for teams to view past creator collaborations.
Existing setup couldn’t handle growing volume of campaigns and creators.
Closeloop developed Iris, a custom internal platform built to simplify how teams at We Are Social manage and access creator information.
Creator profiles include content details, audience data, and platform links.
Campaign history and feedback are saved for future reference.
Rate cards and billing terms are stored in one place.
Creators are tagged by niche for quick discovery.
Teams can leave shared notes to maintain context.
All departments access the same updated information.
50–70% time savings on creator-related tasks
Full visibility into past collaborations and performance context
Faster onboarding and easier discovery of creators based on campaign needs
A scalable platform ready to support growing creator partnerships and campaign volume