User Experience is Key

  • Assim Gupta
  • Nov 25, 2021
  • 2 Min Read
User Experience is Key

Article posted by

Assim Gupta

CEO

Assim Gupta is the CEO and Founder of Closeloop, a cutting-edge software development firm that brings bold ideas to life. Assim is a strategic thinker who always asks “WHY are we doing this?” before rolling up his sleeves and digging in. He is data-driven and highly analytical, yet his passion is working with teams to build unexpected, creative solutions that catapult companies forward.

Let’s Connect

There is nothing more tragic than a company with a great product that is hampered by poor user experience. To many companies, user experience is pushed to the end of the development cycle and done at the last minute. This neglect has resulted in the majority of companies dealing with poor user experience.

WHAT EXACTLY IS USER EXPERIENCE?

User experience refers to the entire interaction between your product and the customer. Taking an application for example, this would include the second the user clicks the application right up until the user closes your application. This includes absolutely the entire interaction. From load times to design, everything must be considered when developing the best user experience possible.

The biggest mistake today in Silicon Valley is that aesthetic design has become priority one. Many startups are able to use various web and mobile app design tools that makes generating a web page or mobile app quick and easy. While the design is typically clean, user experience is often horrible with these tools. Pages can load slowly, pictures can be far too large or too small, and the interface can be just plain unintuitive. I have been able to find multiple user experience design mistakes in the first 5 minutes for nearly any product or company I have partnered with. In fact, user experience has become so neglected that I automatically assume that user experience design work must be done for all of my clients.

Take a look at the UI design we built for PACE Funding here.

THE IMMEDIATE ATTENTION SPAN FOR THE GENERAL POPULATION IS 3-5 SECONDS

This is a realization that every startup must understand. If your app or website begins running into loading problems right off the bat, you will lose a significant portion of your customers. In this day and age, there is no excuse for a website to not load close to immediately on most internet connections. If your company does not want to spend much time on user experience development, the bare minimum should be getting your load times down.

DESIGN FOR THE RIGHT AUDIENCE FROM THE BEGINNING

The primary piece of advice that I give startups and larger companies is that the audience should be very clear right from the start. The way a teenager interacts with a user interface is very different than the way a mom or grandma would interact with a UI. There is also a clear difference between those who are passionate about computers or those who use their phone as primarily a Facebook machine. These factors must be taken into account, and the user experience must be designed around them. If you begin product development prior to establishing a clear audience, the result would be the very painful task of redesigning entire portions of your product. Do it right from the start.

At the end of the day, this all ties into our philosophy here at Brown Deck Innovations. Setting everything up and understanding what we’re doing and why we’re doing it before a single line of code is written is integral to our work. We continuously analyze everything including user experience to ensure that we get it right the first time.

If user experience development or any other software challenges is holding your company back, let’s meet and explore possibilities of partnering.

Latest Technology Insightstitle icon

Stay abreast of what’s trending in the world of software development with our well-researched and curated technology blogs.

Outsource UI/UX Creation

UI/UX Creation – One of The Most Important Development Parts You May Want to Outsource

Have you ever considered hiring a UI/UX design agency? If not, this blog will tell you all the …

agile methodology for software development

Adopting Agile Methodology will Drive Faster Results - Explore How?

Today, businesses are continuously looking for new methods to remain competitive in the face of…

 Augmented Reality to Help Businesses

8 Clever Ways Augmented Reality Can Help Your Business

In this tech-savvy world where everyone is keen to know the latest trends in technology, it is …

saas vs custom sooftware solution

SaaS vs Custom Software Solution - Which One Fits Right for Your Business?

In the year 2022, it will be almost impossible to successfully manage a business, either a smal…

How to Develop a Feature-Rich Fintech App

How to Develop a Feature-Rich Fintech App in 2022

Technological advancements significantly impact various business sectors, and financial technol…

guide-on-hiring-the-best-web-development-agency

How to Hire Web Development Agency - Step-by-Step Guide

Building a successful website from scratch requires a lot of labor and, at the very least, desi…

How to Implement DevOps for Enterprises

How to Implement DevOps for Enterprise - Everything You Need to Know

The perpetual switch from the following technologies makes the business environment much more c…

AWS training & certification exam

Elevate Your Cloud Computing Career with AWS Certification Exams - Details Inside

The Amazon Web Services Certification program helps professionals gain credibility and self-ass…

dating-app-development-solutions

The Estimated Cost of Developing an Ideal Dating App

When it comes to finding love, you don't need to go any further than your cell phone. In today'…

Netsuite-ERP-implementation

How Implementing Netsuite ERP Can Position You Strongly in Your Industry

You might think you have plenty of time to figure out the migration to NetSuite, but honestly, …

music streaming app development

A Thoughtful Guide on Music Streaming Apps- How to Create One, Features & Cost?

Music runs through the veins of most people, if not all. It is a significant part of our routin…

benefits to migrating your existing applications to the AWS cloud

Migration to Cloud Computing - AWS is the Best Choice

The world is progressing towards portable technologies, from mobile phones to remote work, to a…

How to Create User-Centric Enterprise UX Design

How to Create User-Centric Enterprise UX Design Effectively?

Technology is a wave: either sail the boat or sink out. The enterprises focused on automating b…

iot in electric vehicles charging stations

The Evolution of IoT in EV Charging Stations

The Internet of Things is another revolution in the technology world, leaving us wondering how …

Choose-react-native-for-mobile-app-development

Why to Choose React Native for Mobile App Development

With about 60% of the global population actively accessing the Internet, people need modern way…

website-redesign-cost

Combinations and Permutations of Calculating Website Redesigning Cost

Determining the successful user data interactions and conversations is significant in revamping…

Professor-Rana-Nayar-visit-to-closeloop

Professor Rana Nayar - A Visit to Closeloop Technologies

Professor Rana Nayar, a Ph.D. in English, a translator of poetry and short fiction from Punjabi…

netsuite for businesses to control and manage ERP

NetSuite for Small, Medium & Large Businesses - For Enhanced Effectiveness and Control

Enterprise Resource Planning (ERP) solutions are the lifeblood of a business organization. Nets…

cloud computing in fintech

Cloud Computing Shaping The Future of Fintech

Financial technologies are taking the business world by storm. The changing perception regardin…

 salesforce crm solutions for healthcare

Salesforce - Leading Player in the Game of Healthcare Management

In the healthcare sector, a cyclone of technology is impacting thousands of lives today. From A…

Custom ERP Software Development for Business Automation

Custom ERP Software Development - Ultimate Solution for Business Process Automation

In the dynamic world of business applications, one fixed solution for the constantly changing e…

cross platform app development using flutter

Flutter App Development - The Future of Modern-day Cross-platform Apps

While mobile devices were increasing significantly, the demand for mobile app development servi…

custom mobile app development process

Custom App Development Process - The Complete Guide

Whether big or small, businesses from different industries and start-up founders are taking cha…

cloud computing in logistics - benefits and limitations

Role of Cloud Computing in Logistics in 2022 - Benefits & Limitations

Cloud computing is one of the hottest technologies in this era of digital transformation that i…

mobile application development steps

6 Essential Steps You Must Follow to Develop a Feature-Rich Mobile App

We are living in a technology-driven world where almost everything is available at our fingerti…

Salesforce CRM Pros & Cons for Businesses

Is Salesforce CRM the Best Choice for Your Business? Pros & Cons

Customers are the most important part or lifeblood of a business. The way you onboard customers…

eCommerce store development With Shopify

Ultimate Guide to Build Profitable eCommerce Store With Shopify

To start an eCommerce business that becomes successful, the first step is to develop an enticin…

How to Start a Fintech Startup

Ultimate Guide on How to Start a Fintech Startup in 2022

Fintech or financial technology has become one of the most popular ideas for startups today. In…

Recruiting Software Development

Is Your Recruiting Software Ready for the Future of Work?

Recruiting software is a critical part of Human Resources Management (HRM). Basic functionality…

Top 5 Roles in Your Software Engineering Team

Are These 5 (Minimum) Roles On Your Engineering Team? They Should Be!

It can be very challenging and overwhelming to develop technology and software for a non-tech o…

Being Cheaper is Not a Competitive Advantage

Being Cheaper is Not a Competitive Advantage

As someone who attends dozens of startup pitches a month, “our product is cheaper” is a phrase …

Case Study: 6-Months in and Software Vendor Causes $160,000 Loss

Case Study: 6-Months in and Software Vendor Causes $160,000 Loss

PACEfunding’s Business Executive Is Shocked When The Vendor He Hired Fails To Deliver The Softw…

Control and Fear Aren't Your Company's Only Growth Problem

Control and Fear Aren't Your Company's Only Growth Problem

The Invisible Crushing Power of Software Why are companies afraid to partner with the vendors …

Software Bugs Risk $1.7 Trillion in Assets

Software Bugs Risk $1.7 Trillion in Assets

Painful Lawsuits: Huge Toll Taken on Executives at Uber, Equifax, St.Jude, and Provident Financ…

Startup Pitch Event, November 9th, 2017

Startup Pitch Event, November 9th, 2017

As my regular readers know, I frequently serve as a panelist in pitch events. Recently, I decid…

Startup Pitch Event, October 30th, 2017

Startup Pitch Event, October 30th, 2017

As my regular readers know, I frequently serve as a panelist in pitch events. Recently, I decid…

Startup Pitch Event, October 11TH, 2017

Startup Pitch Event, October 11TH, 2017

As my regular readers know, I frequently serve as a panelist in pitch events. Recently, I decid…

Startup Pitch Event September 26th, 2017

Startup Pitch Event September 26th, 2017

As my regular readers know, I frequently serve as a panelist in pitch events. Recently, I decid…

How Can MoviePass Be So Cheap?

How Can MoviePass Be So Cheap?

MoviePass caused major shifts in the movie industry when they lowered their monthly unlimited m…

Investors Aren't Afraid of Smart Tech Outsourcing

Investors Aren't Afraid of Smart Tech Outsourcing

One of the most misunderstood fears entrepreneurs and startups have is that investors won’t inv…

Three Software Mistakes That Strangle Startups

Three Software Mistakes That Strangle Startups

I love meeting people who launch startups. Their energy and ambition inspire me. One of my life…