Useful Tips to Consider for Hiring Salesforce Developers

  • Assim Gupta
  • Nov 8, 2023
  • 12 Min Read

Article posted by

Assim Gupta


Assim Gupta is the CEO and Founder of Closeloop, a cutting-edge software development firm that brings bold ideas to life. Assim is a strategic thinker who always asks “WHY are we doing this?” before rolling up his sleeves and digging in. He is data-driven and highly analytical, yet his passion is working with teams to build unexpected, creative solutions that catapult companies forward.

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Staying ahead in today's intensely competitive business landscape requires harnessing modern technology. Customer Relationship (CRM), used across industries and sizes of organizations, can be transformative if implemented effectively. Hiring expert Salesforce developers will allow you to unlock its full potential and reap many advantages.

The Salesforce development company creates custom solutions tailored to your company, making the CRM system work seamlessly for you. Their expertise can have an enormous impact on the growth and success of your enterprise - finding one suitable can sometimes prove elusive!

This blog will serve as your resource in hiring talent that best meets the requirements of Salesforce. From evaluating certifications and technical skills to assessing experience in a particular industry, we will examine the factors you should consider.

These insights are helpful to experienced recruiters and business owners looking to expand their Salesforce teams, as they will assist with making more informed hiring decisions that ensure your initiatives can reach new heights. We'll dive into your tips for hiring the best Salesforce developer.

Why are Salesforce Developers in Demand?

The demand for Salesforce dedicated developers is high due to many reasons. Their platform has become increasingly popular among companies looking to implement CRM systems (Customer Relations Management), as well as using it in other ways.

Here, we will explore the reasons in detail why Salesforce developers are in high demand.

Salesforce Market Dominance and Popularity

Salesforce is one of the world's premier CRM platforms with a high market share, making it highly sought-after among companies of all sizes across industries. Companies use it to manage customer relations more effectively while streamlining processes and driving growth. Its popularity will only increase as more businesses adopt developers and enterprises adopt its use.

Integration and Customization Needs

Salesforce allows for a high level of customization and flexibility, allowing organizations to tailor the platform to meet their specific business needs. Salesforce developers customize Salesforce to satisfy particular business needs.

Salesforce developers create customized fields, objects, and workflows and integrate Salesforce with different systems, such as ERP or marketing automation platforms - an indispensable capability for businesses looking to optimize Salesforce usage. Integrating and customizing it is critical for reaching its full potential!

AppExchange Ecosystem

AppExchange, Salesforce's online marketplace of third-party integrations and applications that extend its functionality, is available on its website. Companies often hire Salesforce developers to design customized apps for their business requirements. Salesforce developers are essential in the creation and management of these apps, which can include industry-specific dashboards and tools as well as data analytics dashboards.

Workflow Automation and Optimization

Salesforce has a robust set of automation tools, such as workflow rules and flow. Developers are responsible for automating processes and decreasing manual tasks by automating workflows, developing custom triggers, and improving platform data handling. Many organizations are looking to hire software developers to enhance their workflows and save time and money.

The Demand for Certified Professionals

Salesforce has several developer certifications, including Salesforce Certified Platform Developer. Certificates provide employers with a way to gauge a developer's knowledge and abilities, making them more attractive as potential hires.

Many organizations prefer Salesforce-certified developers since these professionals possess an in-depth understanding of both its platform and the best practices related to it. Demand for Salesforce developers has increased due to the growing demand for certified professionals.

Data and CRM Management

Effective customer relationships and data management are crucial in today's data-driven business environment. Salesforce developers configure and manage customer data on the platform to ensure accuracy and safety. Also, they build data models and design data architecture. They work with massive datasets. Salesforce developers must be skilled in managing and utilizing data, which is a vital asset for business.

Mobile Development

Salesforce allows businesses to develop mobile applications for sales teams and customer service representatives on the go, using mobile app development skills on its Salesforce platform. Companies seek mobile app developers because they give their staff all they need for productive work. Custom mobile app creation requires special skills.

Updates and Innovations

Salesforce is continuously adding innovative technologies and features to its platform, and developers should remain knowledgeable of these updates to best utilize them in benefitting their organization. In this dynamic environment, Salesforce developers must be flexible and willing to learn continuously. This is especially attractive for employers looking to find innovative solutions.

High Earning Potential

The highest-paid professionals in IT are Salesforce developers. Companies are eager to retain and attract top talent because of their expertise. Salesforce developers are attracted to the high earnings potential.

Diverse Industry Applications

Salesforce does not have a limited application. It is used in many industries, such as finance, healthcare, and manufacturing. Salesforce's diverse application across industries allows developers to find work in various domains. This makes their skills more adaptable and valuable. Experienced developers in one sector will command a higher salary and possess specialized knowledge.

Read Also Why to Hire a Salesforce Partner Company for Salesforce Project?

Tips for Hiring Salesforce Developers

Here are a few essential things to keep in mind when you hire Salesforce developers.

Tip 1: Define Your Requirements

Before embarking on the recruitment process for your project needs, it's vital that you clearly define its scope and the roles the developer should fulfill. Also, describe their skills and experiences. Do you want someone to take on a single customization, or do you require a developer to manage your Salesforce instance full-time? Knowing your requirements will allow you to create the best job description for your company and find qualified candidates.

Tip 2: Select the Right Type of Developer

There are different kinds of Salesforce developers, each with a specific skill set. You may encounter the following types of Salesforce Developers:

# Salesforce Administrators

They are responsible for configuring Salesforce and managing access to users, creating dashboards and reports, and maintaining them. These professionals are in charge of ensuring Salesforce is aligned with the business process.

# Salesforce Developers

Salesforce expert developers are experts in coding, programming, and customizing Salesforce. Developers create integrations, automation rules, and custom applications. You'll need to hire a developer if your project requires complex customizations.

# Salesforce Architects

They have an in-depth understanding of Salesforce and can design complex solutions. The architects are in charge of creating the architecture for Salesforce implementation services. It is essential to understand the difference between each of these roles. Hire the developer who best fits your project. You may require a mix of positions to achieve a successful Salesforce deployment.

Tip 3: Evaluate Technical Skills

Developers should be familiar with the technical side of Salesforce. Consider the following skills when evaluating candidates:

# Salesforce Development Languages

Salesforce has its languages programming, Apex, and Visualforce. These languages are required for candidates.

# Lightning Platform

Salesforce Lightning is a modern user interface. Candidates should have experience in Lightning components and be able to build user-friendly interfaces.

# Database Skills

Salesforce uses a database for storing and managing data. Salesforce developers benefit from a solid understanding of SQL, database principles, and design.

# API Integration

Salesforce integrations often require other systems to be integrated. Candidates must know REST APIs and SOAP.

# Certifications

Salesforce certifications validate the developer's expertise and skills. Candidates with Salesforce certifications, such as Salesforce Certified Platform developer, are a good choice.

# Version Control

Git, a version control system, is essential to collaboration and code maintenance. These skills can be assessed through interviews with technical questions, challenges involving coding, or asking the candidates to show their past Salesforce projects.

Tip 4: Take into Account Past Experience and Projects

When hiring Salesforce expert developers, experience is an asset. Candidates with proven experience in completing Salesforce projects successfully are the best candidates to hire. When evaluating the experience of a candidate, consider these aspects:

# Years of Experience

Developer experience on various platforms does not prove their abilities alone but can provide some indication of familiarity.

# Project Diversity

Developers who have worked on multiple Salesforce projects will likely be more flexible and possess a more comprehensive skill set.

# Industry Knowledge

A developer who has experience in your specific industry can be an asset.

# Client Referencing

Ask for references from former clients or employers to get a better understanding of a candidate's communication and problem-solving skills.

# Portfolio

You can ask candidates for their Salesforce portfolio. You can use this to gauge their quality and determine if they are a good fit for your project.

Tip 5: Soft Skills and Cultural Fit

Remember to consider cultural fit, soft skills, and other factors. Salesforce developers work with many teams, including marketing, sales, and customer service. It is crucial that they can effectively communicate, comprehend business processes, and work with others. Soft skills include:

# Communication

Communication is vital to effectively communicating technical concepts with non-technical members of the team and other stakeholders.

# Problem-Solving

Salesforce development company often encounters complex challenges. Candidates who can solve problems and find creative solutions are ideal.

# Teamwork

Assessment of a candidate's teamwork and collaboration skills to reach common goals.

# Adaptability

Salesforce is constantly evolving, so developers must be willing to adapt. They must be eager to learn about new technologies and features.

# Customer-Focused

Developers aware of the value of a good customer experience can contribute significantly to CRM success. Cultural fit is also essential. If a developer shares the values and culture of your company, they are likely to fit in seamlessly with your team.

Tip 6: Use the Salesforce Community Resources

Salesforce has a very active and vibrant community. Use this community as a resource to help you with your hiring:

# Salesforce Trailblazer Community  

The Salesforce Trailblazer Community is a central hub for information, discussion, and resources about Salesforce. It allows you to ask other Salesforce professionals for advice or recommendations on hiring.

# Salesforce User Groups

Join local or online Salesforce groups to connect with professionals near you. Join meetings and events to meet potential candidates.

# Salesforce Forums and Blogs  

Numerous Salesforce experts have shared their knowledge via blogs and forums; using these resources as resources will keep you abreast of industry developments and keep you informed.

# Salesforce Partners

Salesforce has an extensive network of consultants and independent contractors who are experts in Salesforce implementations. You can collaborate with them or tap into their network for recommendations on hiring.

Tip 7: Conduct Thorough Interviews  

You can use the interview to learn more about a candidate's abilities, their experience, and how well they fit into your company. These are the best ways to conduct thorough interviews.

# Technical Interview

Include technical questions or coding challenges that test a candidate's skills in Salesforce Development Services. You can gauge candidates' ability to use Salesforce by asking them technical questions and coding exercises.

# Scenario Based Questions

Ask candidates to describe real-life scenarios, and then ask how they will approach specific problems in your project.

# Behavioral Interview

You can ask candidates to describe their previous experiences, including how they managed challenges, worked with others, and met deadlines.

# Culture Fit Interview

This interview can be used to evaluate a candidate's soft skills and cultural fit. It will also help you determine if they are aligned with the values of your company.

# Skills Test

Give candidates an easy Salesforce task during your interview. You can use this to evaluate the candidates' practical skills.

# Checks for Reference

You can contact references that the candidate has provided to learn more about their past work experience and performance.

Tip 8: Leverage Online Platforms

Consider using online resources and platforms to hire Salesforce developers in addition to the traditional methods of hiring:

# Job Boards

Job postings can be posted on job sites and job boards specializing in Salesforce careers.

# Freelance Platforms

Platforms like Upwork or Freelancer offer many Salesforce developers available to hire for short-term projects.

# Social Media

You can use social media platforms to hire developers. These might include Facebook, LinkedIn, Twitter, etc., to announce job openings. LinkedIn is an excellent tool for networking. Find Salesforce developers and connect with them.

# Recruitment Agency

Partner with agencies that are experts in Salesforce and technology recruitment. You can find more qualified candidates with the help of Salesforce implementation services.

Tip 9: Provide Competitive Compensation 

To retain top Salesforce experienced developers, you must pay them a competitive salary. To ensure your compensation package is competitive, research the industry standard and wage range for Salesforce developers within your area. Consider that the compensation package does not only include salary but also benefits such as health care, bonuses, and professional development opportunities.

Tip 10: Create Opportunities for Growth

Salesforce's top developers often seek out opportunities to grow and learn. Provide a career path for your employees, access to certifications and training, and promote ongoing skills development. Developers who can see a career with you are more committed to your project and will contribute to the success of your business.

Tip 11: Evaluate Problem-Solving Ability

Developers of Salesforce often face complex problems that demand creative solutions—present candidates with real-life or hypothetical issues or scenarios related to Salesforce during the interview. Ask them how they approach problem-solving and what steps they take when troubleshooting issues. By asking Salesforce developers about their approach, you'll gain insights into their analytical and critical abilities.

Tip 12: Up-to-date on the Latest Salesforce Trends 

Salesforce's world constantly evolves with updates, new features, and best practices. You should always be aware of the latest Salesforce advancements and trends. Staying informed of the latest Salesforce promotions and trends is essential for developers.

Tip 13: Onboard Effectively

A successful onboarding is crucial after you hire a Salesforce Developer. Ensure your new employee receives thorough training in the Salesforce set-up and processes specific to your company. Access to resources, documentation, and mentoring will help the new team member integrate smoothly into your organization.

Tip 14. Monitor Performance

You should monitor the performance of your Salesforce top developers to make sure they are meeting your expectations and that their contributions to your project are influential. Set up regular reviews of their performance and give constructive feedback. This will help them improve.

Tip 15: Attend Salesforce Events and Network with Other Salesforce Users

Networking with Salesforce professionals and developers can be done by attending Salesforce events such as Dreamforce and regional Salesforce World Tours. As you build relationships with the Salesforce community, you can gain valuable connections and hiring recommendations.


Salesforce developers have high earnings potential and are needed in various industries. Salesforce is expanding its capabilities and influence, and the need for developers with skills will continue to increase. This makes it a great career option for anyone interested in business automation and cloud-based CRM.

The right Salesforce developer can be a crucial step to maximizing your Salesforce implementation. The competition to hire top Salesforce developers can be intense, as the demand for Salesforce is constantly on the increase. You can hire the best Salesforce developer for your company by carefully considering and planning your hiring strategy.

As you start looking for an experienced Salesforce developer for your team, remember that it will take time and energy. However, the rewards will outweigh any difficulties or challenges during this search process. Your Salesforce development company will be instrumental in helping you realize your goals while shaping your CRM strategy in future years.

Contact us today! Our Salesforce experts will help you with your specific business needs.

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Recruiting Software Development

Is Your Recruiting Software Ready for the Future of Work?

Recruiting software is a critical part of Human Resources Management (HRM). Basic functionality…

Top 5 Roles in Your Software Engineering Team

Are These 5 (Minimum) Roles On Your Engineering Team? They Should Be!

It can be very challenging and overwhelming to develop technology and software for a non-tech o…

Being Cheaper is Not a Competitive Advantage

Being Cheaper is Not a Competitive Advantage

As someone who attends dozens of startup pitches a month, “our product is cheaper” is a phrase …

Case Study: 6-Months in and Software Vendor Causes $160,000 Loss

Case Study: 6-Months in and Software Vendor Causes $160,000 Loss

PACEfunding’s Business Executive Is Shocked When The Vendor He Hired Fails To Deliver The Softw…

Control and Fear Aren't Your Company's Only Growth Problem

Control and Fear Aren't Your Company's Only Growth Problem

The Invisible Crushing Power of Software Why are companies afraid to partner with the vendors …

Software Bugs Risk $1.7 Trillion in Assets

Software Bugs Risk $1.7 Trillion in Assets

Painful Lawsuits: Huge Toll Taken on Executives at Uber, Equifax, St.Jude, and Provident Financ…

Startup Pitch Event, November 9th, 2017

Startup Pitch Event, November 9th, 2017

As my regular readers know, I frequently serve as a panelist in pitch events. Recently, I decid…

Startup Pitch Event, October 30th, 2017

Startup Pitch Event, October 30th, 2017

As my regular readers know, I frequently serve as a panelist in pitch events. Recently, I decid…

Startup Pitch Event, October 11TH, 2017

Startup Pitch Event, October 11TH, 2017

As my regular readers know, I frequently serve as a panelist in pitch events. Recently, I decid…

Startup Pitch Event September 26th, 2017

Startup Pitch Event September 26th, 2017

As my regular readers know, I frequently serve as a panelist in pitch events. Recently, I decid…

How Can MoviePass Be So Cheap?

How Can MoviePass Be So Cheap?

MoviePass caused major shifts in the movie industry when they lowered their monthly unlimited m…

User Experience is Key

User Experience is Key

There is nothing more tragic than a company with a great product that is hampered by poor user …

Investors Aren't Afraid of Smart Tech Outsourcing

Investors Aren't Afraid of Smart Tech Outsourcing

One of the most misunderstood fears entrepreneurs and startups have is that investors won’t inv…

Three Software Mistakes That Strangle Startups

Three Software Mistakes That Strangle Startups

I love meeting people who launch startups. Their energy and ambition inspire me. One of my life…