10 Trends Shaping Modern Web Development

  • Himanshu Verma
  • Sep 15, 2023
  • 11 Min Read
Top Web Development Trends and Technologies

Article posted by

Himanshu Verma

Digital Marketing Manager

Himanshu is the Digital Marketing Manager at Closeloop. He likes to share his knowledge and experience with the world; blog is one of the mediums. He writes on topics of his interests, such as online marketing, brand building, business growth, sales, lead generation, etc., and believes in adding value to readers’ lives. He loves traveling, sports, and army culture.

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Since 1983, when it first came online, there have been over 1.58 billion websites with approximately 5 billion daily internet users utilizing it. With its rapid evolution came web development trends; as an owner, you must remain up-to-date on these to implement changes that incorporate best practices that include them. Stay informed to ensure website performance as well as user experience is maintained.

Our company excels at offering premium eCommerce website development services that help businesses create user-friendly online stores. According to a recent survey, 85% of users believe a website should be mobile-friendly. In comparison, 38% will only engage if its layout is attractive. 

This post will look in-depth at some leading website development trends. You may be amazed to find many already exist; many more will emerge over time, so embracing best practices early is more critical than ever before.

Top Trends Shaping Modern Web Development

Today, we will cover ten trends revolutionizing modern web development - changing how people build and engage with digital platforms.

Trend 1: Single-page Apps

Everything is in one convenient spot. No switching. No waiting. While browsing can be enjoyable at times, one click often leads to another web page being loaded from another server which consumes time and makes an adverse impression on users - leading to this new trend of single-page applications (SPAs).

Recent trends show an increasing trend towards Single Page Applications (SPAs). They help eliminate long communication times between your server and client, improving page performance and offering greater data protection.

Single-page apps (SPAs) are software that runs within your web browser without needing page reloads during use; examples include Gmail, Google Maps, Facebook, or GitHub.

As JavaScript frameworks in the future will become increasingly prevalent and single-page apps that use this language for content loading are steadily rising, this trend won't soon disappear. Furthermore, instantaneous feedback provides users with immediate satisfaction compared to waiting longer on traditional sites.

Additional benefits of single-page apps may also include:

  • Outstanding UX/UI in the native browser environment

  • Saved bandwidth

  • Easier set-up/debugging using Chrome tools

  • Focused API caching processes

Single-page app examples include:

  • Google Web Services Drive

  • Spreadsheet

  • Maps

  • Trello

  • Twitter

  • Github

Trend 2: Progressive Web Apps (PWAs)

Everything at your fingertips. Everyone understands this concept. Easy navigation, smooth working processes with less loading times & fast. Yes! PWA, or Progressive Web App, is all about this!! Fast Reliable and smooth user-friendly experiences are hallmarks of quality user experiences!

PWA may not be new, but it has made headlines since its introduction, becoming one of the hottest topics among developers and investors. PWA can deliver high-quality user experiences that appeal to modern developers; these highly mobile-friendly sites will surely increase in demand as we head towards the future.

Progressive Web Apps (PWAs) are built and enhanced using modern APIs to deliver enhanced capabilities, reliability and install ability while reaching everyone anywhere using one codebase; making this an excellent candidate for cross-device compatibility.

PWAs not only load instantaneously but also allow users to interact with services offline while performing all the functions of native apps. PWA's main advantages are:

  • smooth navigation

  • reduced bounce rates

  • operate independent of network connectivity

  • making your app reliable, capable, and installable

Trend 3: Artificial Intelligence Development

Around 38% of users leave websites if their content or layout is unattractive; more than 75% of customers judge a business by its website design; users form opinions in just 0.5 seconds about a site! Therefore, technology has an essential place in web development. AI is one such technology emerging among web development trends.

Applying AI in web development enables developers to anticipate customer choices better, helping shape its overall appearance and feel. AI helps identify what consumers plan to buy next, as well as

  • When do customers decide on products to buy?

  • What type of products most appeal to customers?

  • Which are those products they don't value as highly?

  • Who is purchasing your products?

In our increasingly digital age, the future promises smarter approaches in every sphere - such as chatbots or Augmented/Virtual reality technology - than manual operations in traditional businesses.

Many Startups, SMEs & large organizations are already hiring artificial intelligence developers to meet future end-user demands with AI apps, software & tools.

Many users don't seem surprised that artificial Intelligence (AI) is essential in many websites today; its introduction brought new possibilities in web development.

Trend 4: WebAssembly

When developing any web app, it is critical to consider performance - performance matters greatly to user experiences! With JavaScript limitations slowing calculations down, worsening their user experiences significantly reducing performance considerably and negatively affecting the overall experience for all.

WebAssembly's increasing popularity can be traced directly back to this technology: any programming language code can be converted to a browser-compilable bytecode that runs now within the browser.

WebAssembly is an open standard that defines an executable binary-code format, textual assembly language, and interfaces designed to facilitate interactions between such programs and their host environment.


  • Independent of programming language and platform

  • Independent of hardware

  • Executes code quickly

  • Provides high security.

It all boils down to this: small footprint, cross-platform scripting, and speed are essential elements in modern web development, which explains why most projects today include WebAssembly as one component.

Trend 5: Voice Search and Navigation

Humans have grown lazier over time. Starting with mobiles and smartphones to reduce manual work, we are now moving into "voice-orientated hands-free" gadgets utilizing command services, which have become an increasing focus of attention today.

Voice search and navigation will likely emerge as one of the top web development trends in 2023, already part of daily routine. Voice-controlled devices simplify searching for information, taking notes, etc..

Brands like Apple, Android, and Google already incorporate it in their UI/UX design processes - it cannot be ignored as a quickly emerging trend.

Google reports that 27% of the global online population uses voice search on mobile, with 33% increasing monthly use versus 25% last year. Voicebot.ai notes that more than half of all adults have used voice search at some time, and 33% now use it regularly as of early 2019.

Integrating voice search and navigation in website development will give your service users a superior user experience. Voice user interfaces function using this algorithm:

  • Speech Recognition software converts analog waves into digital format

  • The audio input is broken up into individual sounds known as phonemes

  • The software then analyzes against words found in their dictionary

  • Speech then converted to on-screen text or computer commands.

Benefits include

  • Ease of use

  • Allowing freehand interaction

  • Fast task execution

  • Provide an enjoyable user experience

  • Intuitiveness and convenience

People increasingly rely on voice search as a method for entering commands quickly. Web development must, therefore, accommodate this functionality seamlessly for optimal usability.

Trend 6: Native Apps Will Dominate the Market

Say, while working, suddenly your internet goes out. Being dependent upon it all the time becomes tiresome; that is where Native apps come into the picture, as they allow you to work both online and offline simultaneously.

Native mobile apps, or native app development, refer to apps installed directly onto a phone that require no internet connectivity and work autonomously depending on their nature. Native app development is already highly in demand among software developers. Still, we can expect this trend to become the dominant form of web development trends over the coming years.

Native apps for iOS and Android offer superior user experiences and more robust performance compared to hybrid ones; therefore, more businesses are investing in multiple native apps to provide users with better experiences. Their main advantages:

  • Leveraging the capabilities of an underlying device

  • Custom UI to better meet user experiences of OS

  • Responsive and fast performance

  • Push notifications.

  • Quality assurance through ratings in app stores.

As smartphones continue to gain popularity and iOS and Android operating systems continue to gain ground on other mobile operating systems in 2023 and beyond, native app development looks to remain an investment worth making for years to come.

Trend 7: Motion Design UI

Motion design has emerged as an influential trend for web design and web development, offering minimalist aesthetics with intricate interactions for an engaging experience that draws users' eyes toward your site.

Motion design entails more than simply animating an element after it has been conceptualized on screen; it involves crafting movements as part of its aesthetic appeal.

Motion design must be considered early when developing the user experience (UX). Simply adding animated scenes falls short of meeting its intended goals; every movement must serve some greater purpose or be added for its own intrinsic sake.

With motion design, these elements will be implemented:

  • Page header transitions

  • Charts/graphs

  • Pop-ups/notifications

  • Pull-down menu

  • Scrolling

All the above will let your audience enjoy your style while improving behavioral factors and helping your web app rank higher in search results.

Motion design with the aid of AMP can be accomplished without detriment to download speeds; hence, it should be noticed if you wish to keep users on your page!

Benefits of using this approach:

  • Define Structure and Interactions

  • Ease Navigation

  • Diminish Slow Load Times

  • Increase engagement

  • Provide better user experiences through web application development solutions by upgrading your web apps with motion UI techniques.

Trend 8: Serverless Architecture

Serverless architecture is an emerging trend used to develop and deploy apps and services independently from infrastructure management but still run on servers - but all server management tasks are taken over by AWS, so no longer do you have to provision, scale, and maintain servers to run your apps, databases or storage systems.

Serverless apps are event-driven cloud systems in which their development relies solely on third-party services, client logic, and remote procedure calls hosted in the cloud (Functions as a Service).

Serverless technology has reached new heights of success as an infrastructure disruption tool utilized by leading organizations like Netflix, Reuters, AOL, and Telenor, among many more.

As Serverless architectures can reduce system overloading, data loss, and expensive development expenses, cloud computing has emerged as one of the solutions. One such cloud service that could replace regular servers would be Amazon Web Services.


  • Easy deployment

  • Better scaling capabilities

  • Reduce development and ongoing support budgets

  • Strengthen app architecture

  • Increased flexibility

Serverless technology enables fast execution of everyday tasks such as file backups, notification delivery, and object export, providing increased flexibility. Serverless architecture represents another trend that will drastically transform web development practices.

Trend 9: Continuous Integration and Deployment

Today, we live in an age when speed and continuity are essential in any field or industry; web development is no different. It should take priority over any other service to deliver fast, smooth services to its clients.

Regular bug fixes, updates, and user interface/UX improvements are essential to making any web service accountable and user-friendly. Furthermore, most modern applications involve developing code on multiple platforms/tools. Therefore, integrating and validating changes are vitally important - hence continuous integration and deployment play an indispensable role online.

Continuous Integration refers to testing all changes made to your codebase automatically and as early as possible. At the same time, Continuous Deployment follows this by pushing them onto either staging or production systems and continuously pushing updates automatically. Continuous Delivery lets apps enter production for comprehensive testing. At the same time, Continuous Deployment updates them constantly after that testing cycle concludes - offering several key benefits including:

  • Smaller code changes which are easier (more atomic)

  • Fault isolation being simplified more rapidly

  • Product development quickly progresses through rapid feature introduction

  • Mean time to resolution (MTTR) shortens due to reduced code changes and more efficient fault isolation

  • Testability increases through specific, smaller changes that allow more precise positive and negative tests.

  • Production escape detection time decreases with faster release rates.

With such advantages in mind, it should be no surprise that more software development companies adopt this strategy when approaching web development work. Web development remains of critical importance today!

Trend 10: Cloud Technology Is Here to Stay

Did you know that in 2020, the cloud services industry generated nearly $40 billion in revenues, bringing its market value up from $227.8 billion (its market value in 2019 was 227.3 billion) by 17%?

One thing is clear from these figures: cloud technology remains at the forefront of web development services & solutions, and vendors such as Google, Microsoft, and Amazon are projected to reap enormous financial gains thanks to cloud services.

The reason behind this trend is that Multiple companies already operate within the cloud environment, and more will soon follow suit. Businesses of various types and sizes ranging from startups or multinational corporations, health care services providers, intelligence agencies, and even government organizations, use cloud providers for data storage needs.

Here are a few services in use by cloud providers today:

  • AWS Lambda

  • Google Cloud Functions

  • Azure Functions

  • IBM OpenWhisk

  • Alibaba Function Compute

  • Iron Functions

  • Auth0 Webtask

  • Oracle Fn

  • Kubeless

Cloud technology provides data storage companies with exceptional security, scalability, and flexibility. Yet, hackers pose an ever-present danger, potentially leading to security breaches and other activities compromising sensitive information. Organizations will want to take measures to safeguard sensitive data as much as possible while protecting it against theft and any actions compromising its privacy.


Web development trends change regularly, and keeping up can take a lot of work. But when it comes to user experience, conversion rates, or customer service, you cannot miss trying these innovative approaches!

Voice search has become the standard, and businesses must adapt quickly to stay competitive in this fast-moving landscape. Customers expect convenience; keep yourself from falling short here. With Google's Core Web Vitals update focusing on mobile web development and page experience as the cornerstone for improved search rankings, this must become a top-of-mind priority for businesses.

Web development trends and technologies evolve alongside user experience enhancement, but to verify whether these technologies work as intended, testing becomes essential - which is why cloud-based automation testing will remain relevant in future web projects!

You must stay abreast of the web development trends listed above and implement the ones that resonate most. We hope you found this article informative. Contact us for further information and take advantage of our experienced team of experts for your web development solutions.

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Case Study: 6-Months in and Software Vendor Causes $160,000 Loss

Case Study: 6-Months in and Software Vendor Causes $160,000 Loss

PACEfunding’s Business Executive Is Shocked When The Vendor He Hired Fails To Deliver The Softw…

Control and Fear Aren't Your Company's Only Growth Problem

Control and Fear Aren't Your Company's Only Growth Problem

The Invisible Crushing Power of Software Why are companies afraid to partner with the vendors …

Software Bugs Risk $1.7 Trillion in Assets

Software Bugs Risk $1.7 Trillion in Assets

Painful Lawsuits: Huge Toll Taken on Executives at Uber, Equifax, St.Jude, and Provident Financ…

Startup Pitch Event, November 9th, 2017

Startup Pitch Event, November 9th, 2017

As my regular readers know, I frequently serve as a panelist in pitch events. Recently, I decid…

Startup Pitch Event, October 30th, 2017

Startup Pitch Event, October 30th, 2017

As my regular readers know, I frequently serve as a panelist in pitch events. Recently, I decid…

Startup Pitch Event, October 11TH, 2017

Startup Pitch Event, October 11TH, 2017

As my regular readers know, I frequently serve as a panelist in pitch events. Recently, I decid…

Startup Pitch Event September 26th, 2017

Startup Pitch Event September 26th, 2017

As my regular readers know, I frequently serve as a panelist in pitch events. Recently, I decid…

How Can MoviePass Be So Cheap?

How Can MoviePass Be So Cheap?

MoviePass caused major shifts in the movie industry when they lowered their monthly unlimited m…

User Experience is Key

User Experience is Key

There is nothing more tragic than a company with a great product that is hampered by poor user …

Investors Aren't Afraid of Smart Tech Outsourcing

Investors Aren't Afraid of Smart Tech Outsourcing

One of the most misunderstood fears entrepreneurs and startups have is that investors won’t inv…

Three Software Mistakes That Strangle Startups

Three Software Mistakes That Strangle Startups

I love meeting people who launch startups. Their energy and ambition inspire me. One of my life…