Block and Tam (B&T) is a digital marketing agency that leverages Data Analytics and GenAI to provide valuable insights for their clients, helping them optimize their PPC and SEM strategies. One of their core services involves gathering data from multiple sources, creating detailed reports, and adding context to ensure the information is easily understandable for their customers. However, their manual processes and the constraints of tools like Looker Studio and Google Slides had slowed them down. Their reliance on disparate tools to manage and present client reports had caused several operational inefficiencies, leading to customer dissatisfaction.
Manually adding context to reports, wasting valuable hours
Limited data visualization capabilities of existing tools
Fragmented data presentation across multiple platforms
Non-user-friendly interface, causing delays and increased workload
Closeloop developed a unified system to streamline B&T’s operations, eliminating inefficiencies from disparate tools.
Enabled automated report generation, contextualization, and client communication in one interface.
Flexible chart creation with AI-powered natural language prompts for quicker insights.
Automation freed B&T’s team to focus on analysis and delivering actionable insights to clients.
Provided customers with direct access to create or modify charts, allowing them to make adjustments in reports without depending on B&T.
Reduced manual effort by 90%, faster turnaround times
Efficient data integration and custom report generation
Enhanced client satisfaction with personalized, automated insights
Scalable and adaptable platform for future growth