Our client, Block & Tam (B&T), is a prominent marketing agency that helps global brands thrive through data-driven strategies for actionable insights. Although the team handled large volumes of marketing data daily, creating clear visualizations was often slow and required technical expertise. To overcome this, we implemented an AI-powered text-to-chart solution, allowing even non-technical users to generate visuals with simple English prompts.
This case study highlights how our custom AI data visualization service enabled faster, more accessible insights, significantly enhancing B&T’s decision-making capabilities.
While B&T’s system efficiently consolidated data, they struggled with the visualization process, which was manual and time-consuming, further delaying insights and hindering decision-making. Besides, non-technical users, such as account managers and client-facing teams, found the process complex and inaccessible, which limited their ability to make timely, data-driven decisions.
We developed a cutting-edge AI-powered data visualization solution, integrating custom NLP algorithms tailored to B&T’s needs. This text-to-chart feature enabled users to create charts using natural language prompts. Key highlights include:
Instant Data Interpretation: Users could type commands like "Show clicks and costs for each category" or "Create a bar chart of costs by market." The AI interpreted these commands to generate precise, actionable visuals.
Customizable and Transparent: Users could refine filters, column selections, and time ranges in real time, ensuring accuracy and adaptability.
User-Friendly Interface: Designed for both technical and non-technical users, the platform empowered everyone, from analysts to account managers, to derive insights effortlessly.
NLP-Powered Chart Generation: Simplifies complex data interpretation with plain English commands.
Seamless Data Integration: Connects with tools like Adverity and Google BigQuery for unified insights.
Scalable Architecture: Built on robust frameworks like Python, React.js, and AWS for optimal performance.
Our custom AI-powered data visualization solution delivered transformative results for B&T:
70% Reduction in Reporting Time: Manual tasks were automated, allowing analysts to focus on deeper insights.
Real-Time Insights: Users received actionable visuals within seconds of typing commands like, "Compare month-over-month conversion rates."
Enhanced Collaboration: Account managers and creative directors utilized the tool to uncover opportunities and craft compelling brand stories.
Increased Client Value: Transparent and visually engaging reports strengthened client relationships and showcased measurable outcomes.
Our expertise lies in crafting custom AI solutions that empower businesses to:
Automate manual workflows.
Derive actionable insights quickly.
Enhance collaboration across teams.
With a focus on scalability, user-centric design, and next-generation technology, we help businesses transform their data into a strategic asset.
Ready to redefine your data workflows like B&T? Let Closeloop’s AI-powered solutions elevate your business. Contact us today to discover how we can help you achieve faster, smarter decision-making with custom-built AI tools.