Scaling Live Streaming Performance with Real-Time Technology

This case study explores how Closeloop enhanced the real-time communication capabilities of UrsaLive — a music live-streaming platform for emerging artists and their fans — by integrating Agora SDK for low-latency, high-quality audio/video streaming at scale.

Dec 20, 2025 5 Minutes Read Music

Agora, partnered with us to enhance the real-time communication capabilities of UrsaLive, a music live-streaming platform for emerging artists and their fans.

Agora SDK helps developers with the tools to showcase real-time voice and video functionalities on UrsaLive.com. It offers low latency, high-quality audio/video, and robust scalability, making it a preferred choice for many developers.

This case study explores the challenges, solutions, and results of integrating Agora SDK into a fully live, production-grade streaming platform.

Agora UrsaLive Platform

High Latency Impacting Streaming

Ursalive.com faced issues with high latency and inconsistent communication quality during live events, which affected user experience and engagement. A reliable solution was necessary to address these challenges and improve the overall platform performance.

High Latency

Live streaming sessions suffered from significant delays, disrupting the real-time connection between artists and their fans during performances.

Inconsistent A/V Quality

Audio and video quality fluctuated unpredictably during live events, leading to a degraded experience for both artists and viewers.

Poor User Engagement

Due to buffering and communication failures, user engagement dropped significantly, impacting platform retention and business revenue.

Scalability Constraints

The platform struggled to support a growing number of concurrent live events and participants without performance degradation.

Network Instability

Streaming quality was heavily impacted by fluctuating network conditions, with no adaptive mechanism to compensate dynamically.

Agora-Powered Streaming Solution

Agora SDK was chosen for its superior performance metrics, easy integration process, and extensive support. The following key capabilities were integrated into UrsaLive to resolve the core challenges.

01

Low Latency

Ensures minimal delay in communication, providing a near real-time experience for artists and their audience during live events.

02

HD Video

Supports high-definition video streams, offering clear and sharp video quality for an immersive viewing experience.

03

Dynamic Bandwidth Adjustment

Automatically adjusts video and audio quality based on the user's network conditions, ensuring smooth communication even on fluctuating networks.

04

Echo Cancellation & Noise Suppression

Enhances audio quality by reducing background noise and eliminating echo, delivering studio-quality sound during live streams.

05

Multiple Platforms

Supports iOS, Android, Windows, macOS, Web, and Linux, allowing for a wide range of applications and devices.

06

Comprehensive SDKs & APIs

Provides detailed documentation, sample codes, and easy-to-use APIs, simplifying the integration process for developers.

07

Real-Time Messaging (RTM)

Supports instant messaging, presence, and signaling, allowing for real-time text chat and notifications during live sessions.

08

Interactive Live Streaming

Enables interactive live streaming where viewers can join the broadcast and interact directly with the host in real time.

09

End-to-End Encryption

Provides secure communication through encryption, ensuring data privacy and protection for all users on the platform.

10

Token-Based Authentication

Enhances security by requiring tokens for user authentication, preventing unauthorized access to live streams.

Solution Architect and Implementation

The solution architecture for integrating Agora SDK into the Ursa Live application was designed to ensure seamless real-time communication with minimal disruption to existing services. The architecture follows a client-server model composed of several key components.

Client-Side Architecture

  • User Interface (UI) Layer:Handles integration of Agora SDK into the existing UI, embedding audio, video, and chat features.
  • Event Handling:Listens for real-time events such as user joins, leaves, or network status changes.
  • Data Transmission:Utilizes real-time data transmission to handle audio, video, and messaging with high-quality, low-latency communication.

Server-Side Architecture

  • Session Management:Manages user sessions, ensuring users are authenticated and authorized to access communication features.
  • API Gateway:Facilitates communication between the client application and Agora's services, handling participant management and coin transactions.

Technical Architecture

Agora Technical Architecture Diagram

Tech Stack

React.js Logo React.js
Agora SDK Logo Agora SDK

Results & Business Impact

Post-integration, Closeloop Technologies observed significant performance improvements and measurable business outcomes across all key metrics.

30%
Latency Reduction

Latency reduced by 30%, significantly enhancing real-time communication between artists and fans.

HD+
Quality Enhancement

Improved audio and video quality, resulting in better user experiences across all live streaming sessions.

45%
Business Revenue

Business revenue increased by 45%, as reported by the client following the successful SDK integration.

25%
User Engagement

User engagement increased by 25%, as reported by customer feedback after platform improvements went live.

40%
Scalability

The application seamlessly scaled to support a 40% increase in users without any performance degradation.

Explore the complete journey from problem to results—backed by real data and insights.

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Client Value & Feedback

"The integration of Agora SDK has completely transformed our platform. Latency is no longer an issue — our artists and fans experience seamless, real-time communication. Closeloop's expertise in implementing this solution allowed us to scale faster and grow our business revenue by 45%."

— Agora / UrsaLive Platform Team