Case Study

BeautyMatter

Migrating to AWS for Stability, Speed, and Scale

Zero-downtime AWS migration for beauty platform on the rise

Context

BeautyMatter is a media and insights platform serving professionals across the global beauty industry. As traffic surged and the site matured, the existing hosting setup began to show signs of strain, affecting performance, reliability, and scalability. With a planned migration in place, the team needed a reliable tech partner to execute the transition with care and minimal operational impact.

Challenges

  • A bloated 25 GB database with redundant legacy data

  • File uploads stored in local directories, limiting scalability

  • Performance bottlenecks during high-traffic periods

  • Deployment and replication complexity due to outdated architecture

  • Need for a secure, cloud-based setup to support future growth

Solution

Closeloop executed a phased migration strategy, moving BeautyMatter’s infrastructure to AWS while addressing system bottlenecks and optimizing for scalability.

  • Designed a new AWS architecture with EC2, RDS, and S3

  • Migrated files to S3 for cloud-based storage

  • Cleaned up the legacy database to reduce server load

  • Conducted full testing and staged rollout to avoid downtime

  • Trained internal teams on cloud monitoring and maintenance

Results

  • Stable website performance with faster load times

  • Reduced server load by trimming unnecessary database entries

  • Zero data loss or downtime during migration

  • Cloud-based media storage enabled easier backups and scalability

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