BeautyMatter is a media and insights platform serving professionals across the global beauty industry. As traffic surged and the site matured, the existing hosting setup began to show signs of strain, affecting performance, reliability, and scalability. With a planned migration in place, the team needed a reliable tech partner to execute the transition with care and minimal operational impact.
A bloated 25 GB database with redundant legacy data
File uploads stored in local directories, limiting scalability
Performance bottlenecks during high-traffic periods
Deployment and replication complexity due to outdated architecture
Need for a secure, cloud-based setup to support future growth
Closeloop executed a phased migration strategy, moving BeautyMatter’s infrastructure to AWS while addressing system bottlenecks and optimizing for scalability.
Designed a new AWS architecture with EC2, RDS, and S3
Migrated files to S3 for cloud-based storage
Cleaned up the legacy database to reduce server load
Conducted full testing and staged rollout to avoid downtime
Trained internal teams on cloud monitoring and maintenance
Stable website performance with faster load times
Reduced server load by trimming unnecessary database entries
Zero data loss or downtime during migration
Cloud-based media storage enabled easier backups and scalability