VP of Marketing

Job description

Closeloop Technologies is seeking an experienced and visionary VP of Marketing to position our brand as a market leader in software industry and drive revenue growth through innovative marketing strategies. The ideal candidate will have extensive experience in B2B demand generation, digital marketing, and analytics, with a strong understanding of the US market. 

Responsibilities

1. Brand Positioning & Thought Leadership

• Define, refine, and own the company’s brand strategy and positioning across all marketing channels.
• Build and communicate a compelling brand narrative that differentiates us in a competitive market.
• QBRs, and strategic planning sessions with leadership.
• Oversee PR, media relations, and analyst engagement to enhance visibility.
• Develop a content strategy (blogs, whitepapers, webinars, podcasts) to reinforce thought leadership.
• Ensure a strong presence across social media and industry events.
  
  

2. Marketing Strategy & Demand Generation

• Develop and execute a comprehensive marketing strategy aligned with business goals.
• Define and implement go-to-market (GTM) strategies for IT services, software solutions, and products.
• Lead and mentor the marketing team to foster innovation and collaboration.
• Conduct market analysis to identify challenges and opportunities for growth.
• Develop a demand generation function to drive 70% of opportunities via marketing, targeting a $50M pipeline.
• Launch targeted lead generation campaigns (SEO, PPC, email, content marketing) to acquire high-quality leads.
• Implement Account-Based Marketing (ABM) strategies to engage enterprise clients.
• Optimize marketing automation tools (Zoho) for lead nurturing and pipeline acceleration.
• Track and optimize ROI on marketing initiatives for maximum conversions.
  
  

3. Digital Marketing & Performance Optimization

• Oversee SEO, SEM, PPC, and paid media strategies for organic and paid traffic growth.
• Optimize website, landing pages, and conversion funnels.
• Utilize data-driven insights, analytics, and A/B testing to refine digital strategies.
  
  

4. Define and Promote Unique Value Propositions

• Define and communicate unique value propositions (USPs) for IT services and software solutions.
• Collaborate with Sales and Engineering teams to create compelling messaging.
• Develop case studies, testimonials, and success stories to drive engagement.
• Conduct competitive analysis and market research to refine positioning strategies.
  
  

5. Budgeting, KPIs & Performance Management

• Manage the marketing budget effectively to ensure optimal resource allocation.
• Track and analyze KPIs (leads, MQLs, SQLs, conversion rates, CAC, LTV) for data-driven decision-making.
• Report marketing performance insights to C-level executives.
• Monitor competitor activities and provide actionable recommendations for improvement.
• Prioritize marketing initiatives and allocate resources for maximum impact.

Key Qualifications

• 10+ years of marketing experience in IT services/software development agency, with expertise in global marketing, digital marketing, and analytics.
• Strong skills in content creation, audience engagement, and branding.
• Deep understanding of marketing to the US market and aligning strategies with customer needs.
• Experience with marketing automation tools and CRM platforms.
• Ability to work cross-functionally with Sales and Engineering teams.
• Data-driven mindset with a strong focus on KPIs and ROI.
• Excellent communication, leadership, and strategic thinking skills.

Benefits

• Medical Insurance for employees, spouse, children
• Accidental Life Insurance 
• Provident Fund
• Paid vacation time
• Paid Holidays
• Employee Referral Bonuses
• Reimbursement for high-speed Internet at home
• One-month free stay (for employees moving from other cities)
• Tax-Free benefits
• Other Bonuses as determined by management from time to time